mhance appoints Andy Cowdrill as Chief Revenue Officer
mhance has appointed Andy Cowdrill as Chief Revenue Officer following its acquisition by SilverTree Equity.
Cowdrill joins the Microsoft partner with more than 20 years of experience in UK enterprise technology, including 15 years in Microsoft-related roles. He has held senior sales leadership and digital transformation positions at Microsoft, Ciber and Pythagoras.
He will oversee a combined commercial structure spanning sales, pre-sales, marketing, alliances and sales development. The appointment comes as mhance expands its work across Microsoft Dynamics 365, Azure, Power Platform, and Data & AI.
His remit includes driving growth in mhance's existing vertical markets and expanding into adjacent sectors through both organic activity and acquisitions.
Growth plan
The business has been reshaping its strategy since its acquisition by London-based private equity firm SilverTree Equity in 2025. It is aiming to deepen its position as a Microsoft-focused partner while broadening its sector reach.
mhance has an established presence in the not-for-profit market and is targeting industries including distribution and construction. It plans to continue investing in both sector-specific and broader offerings.
Chris Allan, Chief Executive Officer of mhance, said the appointment would support the company's next phase of growth.
"The appointment of Andy Cowdrill as Chief Revenue Officer is another significant building block in our strategy to evolve mhance into a scalable, high-growth leader within the Microsoft ecosystem. Andy's deep understanding of the Microsoft landscape and his proven ability to build high-performing teams make him the ideal leader to drive our next phase of growth. As we continue to position mhance as a Microsoft-first, AI-enabled partner, his leadership will be critical in connecting our technology capabilities to the tangible business outcomes our customers expect," Allan said.
Cowdrill takes up the post as Microsoft-focused software and services providers respond to changing customer demand for cloud, data and artificial intelligence tools. The market has also seen consolidation among partners as firms seek broader reach and tighter integration across product lines.
His role is intended to bring revenue-related functions together under a single leadership structure, a model often used by technology companies to align sales, channel relationships and marketing activity more closely.
Sector focus
Against that backdrop, mhance has been building scale in core Microsoft software and services. Its portfolio centres on business applications and related tools used by not-for-profit and commercial customers undertaking digital transformation programmes.
The company plans to build on its existing strength in the not-for-profit segment while expanding further in selected commercial industries, including distribution and construction.
Cowdrill described the role as a continuation of his work in the Microsoft partner market.
"Joining mhance feels like a natural progression given the strength of its customer base and the clarity of its strategic direction. The opportunity is significant, particularly as the Microsoft partner landscape continues to evolve and consolidate."
"Our immediate focus will be on deepening relationships across our existing customer base while building a scalable go-to-market engine that supports long-term, sustainable growth. From there, we will continue to expand our presence in key vertical sectors while bringing the full breadth of the Microsoft platform across cloud, data and AI to our customers in a more integrated, outcome-focused way," Cowdrill said.