Sitecore's AI-driven CMS sees 100% revenue growth in 2024

Sitecore reports significant growth in its AI-powered, cloud-based content management system, XM Cloud, throughout 2024.

Revenue for XM Cloud increased by 100% globally, with even higher growth of 130% in the United States. This growth reflects a strong uptake of Sitecore's advanced content management platform by marketers seeking to meet evolving customer and business requirements.

Research by Forrester suggests that the content management system (CMS) market is expanding faster than the broader software market. It is projected to reach USD $15.3 billion by 2028.

According to Sitecore's new "Websites 2025" report, many existing CMS platforms have limitations. The report reveals that only one-third of marketers worldwide believe their current CMS supports effective personalisation, and just 13% feel confident that their CMS can help them fully leverage AI.

Dave O'Flanagan, Chief Executive Officer of Sitecore, commented on the achievements: "For marketers looking to supercharge their digital experiences, Sitecore is the clear choice. Our commitment to innovation and customer success is propelling triple-digit growth in our marketer-first CMS. With our AI-powered CMS, teams gain a proven solution for managing complex content lifecycles, building connected customer experiences faster, and quickly delivering engaging experiences that differentiate their brand."

XM Cloud, as the foundation for Sitecore's composable digital experience platform, is reported to be the company's fastest-growing solution to date.

Various companies have used Sitecore's solutions to improve business outcomes. The Tile Shop has enhanced the deployment of experiences for customers' home décor ideas by up to 25% faster with XM Cloud and other Sitecore solutions.

Since adopting Sitecore in Australia, Toyota has seen a 25% increase in site conversion rates and a 70% improvement in time spent on site. In Norway, Sparebanken Vest has used Sitecore to streamline the processes for bringing digital products and services to market, improving efficiency by 80%.

Entering 2025, Sitecore has observed increasing demand for its full digital experience platform, Sitecore Stream, which encompasses AI capabilities. Sitecore Stream provides AI-driven insights to enhance marketing strategies and incorporates brand safety and enterprise-level security measures to safeguard customer data.