A new study from King's College London and innovation company Wazoku reveals a significant shift towards the use of Generative AI (GenAI) and Large Language Models (LLMs) in fostering global innovation.
The report, entitled 'Usage of AI Tools in Crowdsourcing Challenges', indicates that almost half (46%) of Wazoku's 700,000-member network, known as the Wazoku Crowd, have employed GenAI technology over the past year to develop innovative ideas.
This network includes a diverse group of professionals such as scientists, pharmacists, engineers, PhD students, CEOs, start-ups, and business leaders. They engage in solving enterprise-submitted challenges, with the network boasting a success rate exceeding 80%.
The study found that a substantial number of these innovators utilise GenAI for crucial tasks. Notably, 85% use these tools primarily for research and learning. Additionally, 47% of those using GenAI wield it for idea generation, highlighting its significant role in their creative processes.
Simon Hill, CEO of Wazoku, commented on the dual nature of enthusiasm and caution regarding GenAI: "There's an incredible amount of hype with GenAI, but alongside that there is enormous curiosity. Getting immersed in something and being curious is an innovator's dream, so there is rich potential with GenAI. A note of caution, though – it is best used to generate interest, not solutions. Human ingenuity and creativity are still best, although using GenAI can undoubtedly make that process more effective."
A considerable portion of the respondents, around one-third, reported using GenAI for structuring reports, writing tasks, and conducting data analysis and insights, demonstrating its versatility in innovation processes.
Conducted in collaboration with Oguz A. Acar, Professor of Marketing and Innovation at King's Business School, this survey explored how AI and LLM tools are utilised, revealing significant insights into their impact on problem-solving abilities.
Professor Acar articulated the importance of the research in framing AI's role in innovation challenges: "Everyone's trying to figure out what AI can and can't do, and this survey is a step forward in understanding that. It reveals that some crowd members view GenAI as a valuable ally, using it to research, create, and communicate more effectively. While perhaps it's no surprise that those open to innovation are curious about new tools, the survey also shows mixed opinions. Most people haven't used GenAI tools yet, highlighting that we're only beginning to uncover AI's potential in innovative problem-solving."
Wazoku collaborates with diverse global clients, ranging from industries to government bodies, to crowdsource ideas and foster innovation through its Innovation Ecosystem Platform.
Recently, Wazoku introduced its own conversational AI, Jen AI, as part of its suite of innovation management tools. This digital innovation assistant is designed to optimise decision-making processes around innovation, aiming to enhance productivity and deliver consistent results.
Simon Hill further explained the importance of AI in problem resolution: "The solutions to the world's problems are complex, and the support of AI brings vast benefits in terms of efficiency, creativity, and insight generation. Jen AI helps simplify this complexity even further and is seen by users as an increasingly vital tool for connecting innovative thinking."
