Swedish eCommerce firm ROIROI expands into UK market
ROIROI, a Swedish eCommerce agency, has announced its entry into the UK market as part of its efforts to support brands with strategy, development, and growth.
The UK, recognized as one of the most dynamic eCommerce markets globally, represents an attractive opportunity for businesses as they seek more flexible and specialized solutions in response to evolving digital commerce needs. ROIROI aims to fill this demand with its expertise, particularly in platforms like Centra, which is gaining popularity among fashion and lifestyle brands.
CEO Victor Emilson commented on the shift in the UK eCommerce landscape, stating, "The UK market has always been an exciting space for eCommerce, but what we're seeing now is a shift—brands want flexibility, they want partners who understand their specific needs, and they're looking beyond the traditional one-size-fits-all platforms." Emilson added, "Scandinavian brands have long been at the forefront of digital innovation, and we believe our approach—combining strategy, technical execution, and performance marketing—can help UK brands navigate the next stage of growth."
With its roots in the Scandinavian eCommerce sector, ROIROI offers a unique perspective influenced by the region's focus on design, functionality, and innovation. This approach is appealing to UK businesses looking to refine their digital strategies, particularly in areas like platform migrations, headless commerce, and omnichannel solutions.
Maria Zaleska, Deputy CEO, expressed enthusiasm about the expansion, saying, "We've seen firsthand how Nordic brands leverage technology to create seamless customer experiences, and we're excited to bring that expertise to UK businesses. Whether it's helping brands transition to platforms like Centra or optimizing their existing tech stack, our goal is to provide the clarity, execution, and results they need to scale."
The move into the UK market not only broadens ROIROI's presence in Europe but also reflects the increasingly international dynamics of the eCommerce industry, where both brands and agencies seek to exploit new market opportunities.
