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Syniti appoints Craig Ayers as new Chief People Officer
Fri, 9th Feb 2024

Global enterprise data management leader Syniti has announced the appointment of Craig Ayers as its new Chief People Officer. Ayers will manage Syniti's global HR function, including responsibilities for talent management, recruitment, and employee engagement. In addition, Ayers will guide the company's Employee Resource Groups in continuously nurturing and enhancing the firm's distinctive and inclusive culture.

Prior to his new role at Syniti, Ayers was a co-founder of Journey, a physical and immersive experience design consultancy. During his time at Journey, he steered operational and financial processes, and was instrumental in the acquisition and integration of businesses aligned with Journey's strategy. Additionally, Ayers served in the capacities of COO, CFO, and board member. Prior to launching Journey, Ayers dedicated nearly nine years as the global CFO/COO at the renowned design consultancy, frog design, before it was acquired by Capgemini as part of Capgemini Invent in 2021. Ayers is not new to HR matters having gained significant experience in finance, operations, and HR during his tenure at Accenture, including as director and country lead in Mauritius.

Referring to Ayers' appointment, Melanie Payne, CFO & Chief Business Officer at Syniti, states: "Craig brings the creativity and operational experience that make him a perfect fit to lead our culture and talent agenda. We have an engaged and high-performing workforce, which he will continue to build out as Syniti expands its team around the world. We feel fortunate to add him to the team."

Welcoming his new role at Syniti, Craig Ayers says: "It's the journey and stories that we make together that inspire me and I've been blown away by the talent that I've seen at Syniti already. The company is highly differentiated in a fast-growing market, solving real business data problems for clients in unique ways like its Data First strategy. I'm excited to be a part of this team and help continue to drive success with our people, customers and partners."

Having partnered with the Fortune 2000 for over 15 years, Syniti aims to resolve the most intricate data challenges for its clients by uniquely amalgamating intelligent software and extensive data expertise to enhance business outcomes. The firm offers a comprehensive range of services such as data migration, data quality, data replication, master data management, analytics, data governance, and data strategy on a single, unified platform. Syniti is a portfolio company of the private equity firm Bridge Growth Partners LLC.