TechMarketView selects CommsCo for PR efforts in tech sector

TechMarketView, one of the UK's foremost tech analysts, has enlisted the services of B2B tech PR agency CommsCo as its communications partner for 2024. This partnership aims primarily to elevate TechMarketView's profile and leadership expertise within technology organisations and the UK public sector.

As an authority and advisory firm in the UK tech industry, TechMarketView has a significant influence on the sector. The firm is trusted by technology businesses, users, the UK government, and the financial services sector for its fact-based analytical content, news and advisory services, and the hosting of high-profile tech-related events.

Since its formation in 2009, TechMarketView has experienced substantial growth and evolution. Following its Management Buyout (MBO) in 2023, the company has entered an exciting new chapter under the stewardship of Tola Sargeant, Georgina O'Toole, Deb Seth, and Kate Hanaghan. As the new communications partner, CommsCo will be responsible for amplifying TechMarketView's regular insights and research and raising the profile of the richly experienced leadership team.

Tola Sargeant, CEO of TechMarketView, expressed her optimism about the new partnership with CommsCo, stating, "CommsCo is the right PR partner for us, demonstrating knowledge, passion and agility in the UK tech market. This year is going to be key for TechMarketView, and we need an agency who can manage the rapidly evolving landscape with proactivity and seize opportunities for us. We share many common clients as well as a female leadership team, so I'm excited to see this come to fruition."

Ilona Hitel, Founder and Managing Director of CommsCo, reciprocated Sargeant's enthusiasm. She proclaimed, "I am incredibly proud to be leading this partnership, working with Tola and her team. TechMarketView has long been a source of information for CommsCo and its clients; it is a flagship organisation at the heart of UK tech industry issues, so we are passionate about supporting them and are excited for what is ahead."

This partnership offers both parties an excellent opportunity. TechMarketView can harness CommsCo's expertise to further its reach and influence across industry stakeholders, while CommsCo gets to work hand-in-hand with a significant player in the UK tech landscape.

The collaboration between TechMarketView and CommsCo marks a strategic alliance poised to drive mutual growth and impact within the UK's technology sector. With TechMarketView's esteemed reputation and CommsCo's expertise in B2B tech PR, this partnership promises to amplify TechMarketView's thought leadership and expand its influence while also providing CommsCo with an opportunity to work closely with a key player in the industry. Together, they are well-positioned to navigate the dynamic tech landscape and deliver valuable insights and communications solutions to their respective audiences.