Westcon-Comstor & Infoblox team up for AWS Marketplace boost

Westcon-Comstor has announced a collaboration with Infoblox to offer the latter's cloud networking and security services on AWS Marketplace, aiming to create new growth opportunities for channel partners. Under this agreement, Westcon-Comstor will be the first distributor outside the United States to privately list Infoblox's software products and solutions on AWS Marketplace.

This strategic partnership is designed to enable partners to better respond to evolving end-user purchasing habits, taking advantage of faster transaction times, increased deal sizes, higher win rates, and shortened sales cycles provided by AWS Marketplace. Customers of Westcon-Comstor will be able to transact Infoblox solutions, including BloxOne and NIOS, directly within AWS Marketplace, facilitating a comprehensive end-to-end sales journey.

Infoblox joins Westcon-Comstor's AWS Marketplace programme, which aims to help partners and vendors align with the shift to cloud-based software procurement. This move is intended to strengthen the channel's position in the expanding cloud marketplace economy. The agreement between the two companies will cover the Europe, Middle East, and Africa (EMEA) regions.

"Infoblox is a leader in networking and security, and we're delighted to welcome them to our innovative AWS Marketplace programme," said David Grant, CEO of Westcon-Comstor. "By providing partners with a simplified and streamlined way of transacting Infoblox products on AWS Marketplace, we're empowering them to sell where their customers want to buy and opening the door for continued accelerated growth."

Chris Millerick, Vice President for Global Channels & Alliances at Infoblox, also expressed enthusiasm about the collaboration. "Our channel partners are an important part of our growth strategy, and to enable them through this collaboration with a key distribution partner like Westcon-Comstor is hugely exciting," he said. "The rise of hyperscaler cloud marketplaces in recent years has been remarkable, and this new aspect of our relationship with Westcon-Comstor creates a huge opportunity around AWS Marketplace for both Infoblox and our partners."

The collaboration aims to provide a seamless experience for Westcon-Comstor customers and capitalise on the growing trend of cloud-based software procurement. By integrating Infoblox solutions into AWS Marketplace, the partnership seeks to streamline sales processes, thereby benefiting partners and end-users alike.