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Account-based Marketing Stories

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Account-based Marketing stories

Unit4 appoints Anja Sadock as chief marketing officer
Software-as-a-Service

Unit4 appoints Anja Sadock as chief marketing officer

The hire is designed to sharpen Unit4's visibility, speed lead generation and support a push towards its ERPx cloud platform.

By Sean Mitchell • 4 min read • Last month
Kritmatta launches AI agent platform for SME businesses
Software-as-a-Service

Kritmatta launches AI agent platform for SME businesses

Small businesses could cut manual admin as the new tool links emails, CRM records and chats into one workflow for review.

By Sofiah Nichole Salivio • 3 min read • Thu, 23rd Jul 2026
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Jul 2026

Global Stories

Account-based Marketing stories

Litera wins MarTech award for AI legal growth tool
Customer Relationship Management

Litera wins MarTech award for AI legal growth tool

The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 11th Aug 2026
Cvent says APAC events now use AI in everyday work
Software-as-a-Service

Cvent says APAC events now use AI in everyday work

Event planners are now using AI to cut routine work and prove returns, as Cvent says APAC has moved past the experiment phase.

By Sofiah Nichole Salivio • 3 min read • Fri, 7th Aug 2026
Constant AI appoints Kristin Evans as Marketing Chief
Software-as-a-Service

Constant AI appoints Kristin Evans as Marketing Chief

The hire bolsters Constant AI's push to explain its regulated transaction software as it expands beyond customer chat into credit union operations.

By Sofiah Nichole Salivio • 3 min read • Sat, 1st Aug 2026
Vieu launches Business Graph for AI business mapping
Software-as-a-Service

Vieu launches Business Graph for AI business mapping

The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.

By Mark Tarre • 4 min read • Fri, 24th Jul 2026
Reo.Dev passes 100 million profiles in developer graph
DevOps

Reo.Dev passes 100 million profiles in developer graph

Developer-sales teams gain a wider pool of buyers to target as the graph now tracks engineers across 30,000 technologies and 250 functions.

By Sean Mitchell • 3 min read • Tue, 30th Jun 2026
Avalara appoints Nikita Khatri to lead ANZ marketing
Software-as-a-Service

Avalara appoints Nikita Khatri to lead ANZ marketing

The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 25th Jun 2026
Orderfox AI spots missing CHIRON machine tool buyers
Customer Relationship Management

Orderfox AI spots missing CHIRON machine tool buyers

More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.

By Sean Mitchell • 4 min read • Tue, 16th Jun 2026
McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

By Sofiah Nichole Salivio • 4 min read • Tue, 2nd Jun 2026
SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 13th May 2026

Stories from Other Regions

Account-based Marketing stories

Robotic Marketer launches all-in-one marketing platform
Software-as-a-Service

Robotic Marketer launches all-in-one marketing platform

By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 17th Jul 2026
G2 launches buyer intent tools across six platforms
Software-as-a-Service

G2 launches buyer intent tools across six platforms

Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 20th Jun 2026
Magic launches postcode buyer density tool for B2B
Facilities management

Magic launches postcode buyer density tool for B2B

Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.

By Regine Laguilles • 3 min read • Fri, 19th Jun 2026
Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • Thu, 18th Jun 2026
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Mark Tarre • 6 min read • Wed, 13th May 2026