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Adobe Experience Cloud stories - Page 1

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Adobe introduces new AI capabilities in Experience Cloud
Wed, 19th Mar 2025
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
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Adobe launches AI-driven updates for personalised CXO
Wed, 19th Mar 2025
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hyperscale
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martech
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ai
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
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Elastic appoints Jeremy Pell as ANZ area vice president
Wed, 12th Feb 2025
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martech
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ai
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cloud services
Elastic has appointed Jeremy Pell as Area Vice President for Australia and New Zealand, aiming to boost growth and customer satisfaction in a competitive market.
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Adobe partners with Adelaide Uni to transform student experience
Wed, 13th Nov 2024
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edutech
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digital transformation
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martech
Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.
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Adobe unveils tools for AI-driven content in Experience Cloud
Tue, 17th Sep 2024
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martech
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personalisation
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cdp
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.
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Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
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Adobe introduces AEP AI Assistant to boost enterprise productivity
Fri, 7th Jun 2024
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cx
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martech
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genai
Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.
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Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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data analytics
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digital transformation
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cx
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
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Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
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Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
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martech
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cdp
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genai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.
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Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.
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Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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martech
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personalisation
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cdp
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design
Wed, 13th Dec 2023
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martech
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genai
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ai
Adobe introduces Spectrum 2, aiming to offer a more intuitive, inclusive, and enjoyable cross-platform design experience.
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Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023
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martech
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genai
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ai
Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.
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Adobe unveils new end-to-end enterprise solution GenStudio
Fri, 15th Sep 2023
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martech
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rpa
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genai
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.
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Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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data analytics
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martech
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personalisation
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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cartech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
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Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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martech
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genai
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llms
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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bi
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.