Adobe Experience Cloud stories - Page 1

Adobe introduces new AI capabilities in Experience Cloud
Wed, 19th Mar 2025
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe launches AI-driven updates for personalised CXO
Wed, 19th Mar 2025
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martech
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Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Elastic appoints Jeremy Pell as ANZ area vice president
Wed, 12th Feb 2025
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martech
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ai
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cloud services
Elastic has appointed Jeremy Pell as Area Vice President for Australia and New Zealand, aiming to boost growth and customer satisfaction in a competitive market.

Adobe partners with Adelaide Uni to transform student experience
Wed, 13th Nov 2024
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edutech
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digital transformation
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martech
Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.

Adobe unveils tools for AI-driven content in Experience Cloud
Tue, 17th Sep 2024
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martech
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personalisation
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cdp
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

Adobe introduces AEP AI Assistant to boost enterprise productivity
Fri, 7th Jun 2024
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cx
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martech
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genai
Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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data analytics
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digital transformation
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cx
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
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martech
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cdp
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genai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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martech
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personalisation
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cdp
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design
Wed, 13th Dec 2023
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martech
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genai
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ai
Adobe introduces Spectrum 2, aiming to offer a more intuitive, inclusive, and enjoyable cross-platform design experience.

Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023
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martech
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genai
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ai
Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.

Adobe unveils new end-to-end enterprise solution GenStudio
Fri, 15th Sep 2023
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martech
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rpa
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genai
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.

Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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data analytics
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martech
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personalisation
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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cartech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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martech
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genai
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llms
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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bi
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.