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Advertising Technologies (Adtech) stories

Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week

Global Stories

Advertising Technologies (Adtech) stories

PropellerAds flags cloaking in 2026 ad safety report
Malware

PropellerAds flags cloaking in 2026 ad safety report

PropellerAds report shows cloaking caused 68.1% of Q1 suspensions as 36,085 campaigns were rejected in the latest ad safety review.

By Joseph Gabriel Lagonsin • 3 min read • 4 days ago
NCA data disrupts 50,000 fraud accounts in Google tool
Marketing Technologies

NCA data disrupts 50,000 fraud accounts in Google tool

NCA data shared via Global Signal Exchange helps Google disrupt nearly 50,000 fraud accounts and 5,000 fake websites.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Google expands AI Max to shopping & travel ad formats
Marketing Technologies

Google expands AI Max to shopping & travel ad formats

Google widens AI Max into Shopping and travel ads, adding Gemini-based controls for messaging, search matching and compliant copy.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.

By Sean Mitchell • 3 min read • Last week
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

By Kaleah Salmon • 4 min read • Last week
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

By Mark Tarre • 4 min read • Last week
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.

By Sofiah Nichole Salivio • 4 min read • Last week
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week
Teads & LG Ad Solutions expand CTV pact across APAC
Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.

By Catherine Knowles • 4 min read • Last week

Stories from Other Regions

Advertising Technologies (Adtech) stories

OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

OpenAI widens ChatGPT ads access with a beta self-serve Ads Manager in the US, CPC bidding and new measurement tools for advertisers.

By Mark Tarre • 3 min read • Yesterday
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Singapore fans set to split 2026 World Cup viewing across mobile, laptops and TV as OTT and connected TV rise 27%, Nexxen says.

By Sean Mitchell • 3 min read • 2 days ago
Koddi adds TV advertising through Comcast's Universal Ads
Marketing Technologies

Koddi adds TV advertising through Comcast's Universal Ads

Koddi partners with Comcast's Universal Ads to give retailers and brands self-service access to premium TV inventory, targeting and closed-loop measurement.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

KERV.ai launches Moment Match Engine to pair video scenes with shopping signals, aiming to boost contextual video ads for publishers and brands.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Teads renews Nine digital ad partnership for three years
Digital Transformation

Teads renews Nine digital ad partnership for three years

Teads extends its Australian ad deal with Nine for three years, keeping formats across major titles and the 9News app in premium digital environments.

By Joseph Gabriel Lagonsin • 3 min read • 5 days ago
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Founders can stretch budgets and sharpen campaigns with six affordable digital marketing platforms, from email automation to skills training.

By Darian Kovacs • 10 min read • Last week
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.

By Sean Mitchell • 4 min read • Last week