Advertising Technologies (Adtech) stories - Page 2

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Taboola's AI question-and-answer tool expands beyond the UK as publisher adoption grows, with the firm touting higher engagement and ad returns.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

OpenAI secures USD $122 billion in funding as Amazon, Nvidia and SoftBank back a rapid expansion in compute, enterprise tools and product plans.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.

Animoca Brands' Yat Siu argues autonomous AI agents will become the internet's main actors, with blockchain supplying payments, identity and trust.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

Mercurius Media Capital fires first shot in safety tech with USD $1.5 million deal to boost LifeSafe's US consumer push.

InfoSum and Dstillery team up to give advertisers daily audience refreshes and predictive targeting without moving raw first-party data.

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.