Advertising Technologies (Adtech) stories - Page 3

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

AI-powered deepfakes and targeted malware ads are fuelling a new wave of scams, leaving UK small firms dangerously exposed online.

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.

ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.

Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.

Meta took down nearly 6m scam ads in 2025 after alerts from Lithuanian watchdog Debunk.org under the EU's Digital Services Act system.

THG Ingenuity opens its Gift With Purchase ad channel to external brands, promising higher conversion and fresh retail media revenues.

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

From sceptic to advocate, one woman's journey shows how giving support, speaking up and seeking balance can transform confidence.

Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.