AppsFlyer Stories

UK Stories

AppsFlyer stories

UK non-gaming ad spend surges by 48% with AI boost

AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.

By Shannon Williams • 3 min read • Fri, 17th Jan 2025

Global Stories

AppsFlyer stories

Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 8th Jul 2026

Gaming

Android leads subscription app growth as markets shift

Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.

By Shannon Williams • 3 min read • Thu, 2nd Apr 2026

Data Science

Leading through ambiguity: Women and the AI era

As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.

By Inna Weiner • 4 min read • Thu, 5th Mar 2026

Gaming

How UA financing levels the playing field in mobile

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

By Elena Egorova • 5 min read • Thu, 19th Feb 2026

Gaming

Marketers spend $824m on generative AI apps as installs rise

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026

Gaming

adjoe secures 41 spots in AppsFlyer 2025 index

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026

Gaming

AppsFlyer Index shows tighter race in mobile ads

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

By Kaleah Salmon • 3 min read • Tue, 16th Dec 2025

Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025

DevOps

Bugcrowd partnership enhances GlobalDots' security services

Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Gaming

App marketing trends: Rising ad budgets & KPI targets

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025

iOS

AppsFlyer report: hybrid monetisation reshapes app revenue

AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024

Data Analytics

Appsflyer adds AI layer to boost fraud prevention tool

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

By Sean Mitchell • 3 min read • Thu, 21st Nov 2024

Data Analytics

Fivetran assists Deliveroo for improved engineering efficiency & cost savings

Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.

By Catherine Knowles • 3 min read • Tue, 13th Feb 2024