B2B stories

Simon de Winter Group teams up with Middlebank Consulting Group to digitally transform its supply chain, boosting efficiency across Australia and New Zealand.

LG Electronics posts AUD $23.4B revenue in Q3 2025, driven by strong growth in home appliances and vehicle solutions despite market challenges.

m3ter upgrades its Salesforce package with advanced pricing and two-way data synchronisation to support flexible, usage-based billing for B2B software firms.

Manchester-based digital agency PushON appoints three senior developers with over 50 years' experience to support growth and enhance eCommerce platforms.

Sidetrade expands into Asia-Pacific by acquiring Australia’s ezyCollect for EUR €37 million, targeting SMBs with AI-powered Order-to-Cash solutions.

PwC standardises global finance using Oracle Cloud ERP, embedding AI to boost efficiency, transparency and streamline reporting across its firms worldwide.

The suite aims to automate finance workflows and deliver predictive insights, boosting efficiency for 11,000 firms globally.

TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Gartner identifies sovereign AI, AI agents, prompt engineering, and machine customers as key AI trends set to transform government technology by 2030.

Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.

Wincanton extends its fulfilment partnership with Whittard of Chelsea to support UK and international growth across eCommerce and retail outlets.

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

Joseph Joseph teams up with XPO Logistics for UK omnichannel fulfilment, boosting warehousing, distribution, and customer service from Rugby.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

Stacks.ai appoints Farid Sedjelmaci as COO to lead UK expansion, capitalising on his fintech expertise to grow the firm's AI-driven finance automation platform.

Amazon Business has launched in Australia, offering SMBs business-only pricing and discounts to help reduce rising operating costs amid tough economic conditions.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.