B2B Marketing stories
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.
Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
