B2B Marketing stories - Page 5

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.

Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.

Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.

Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.