Circana Stories

UK Stories

Circana stories

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • 2 days ago

Clean technologies

Smaller brands drive FMCG innovation as new launches drop 20%

Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025

Digital Transformation

Elemis partners with Impact Commerce for global omnichannel growth

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025

Global Stories

Circana stories

Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • 2 days ago

Gaming

Brands urged to adopt multi-platform media strategies for ROI

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

By Shannon Williams • 3 min read • Thu, 9th Oct 2025

Data Analytics

Personalised data & AI crucial for brands' future success

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

By Shannon Williams • 2 min read • Fri, 2nd May 2025

Data Analytics

Positive economic forecast boosts holiday spending hopes

Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.

By Kaleah Salmon • 2 min read • Wed, 11th Dec 2024

Clean technologies

Black Friday set to rival Boxing Day in NZ & Australia

Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.

By Kaleah Salmon • 2 min read • Mon, 2nd Dec 2024

Marketing Technologies

Circana forecasts retail growth opportunities for 2025

Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.

By Sean Mitchell • 2 min read • Mon, 18th Nov 2024

AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024

Marketing Technologies

Agencies welcome Google cookie delay; Circana data crucial

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

By Shannon Williams • 3 min read • Tue, 13th Aug 2024

Marketing Technologies

LiveRamp set to launch its new marketing platform in the APAC market

LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.

By Catherine Knowles • 3 min read • Fri, 8th Mar 2024

Data Analytics

Circana launches Liquid Data Engage, a novel platform for retailers

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

By Sean Mitchell • 2 min read • Wed, 21st Feb 2024

Partner Programmes

MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023

Stories from Other Regions

Circana stories

Customer Experience

Australian retail & FMCG face uneven growth amid rising costs

Australia's retail and FMCG sectors face uneven growth as rising costs, retail crime, and shifting consumer habits reshape the AUD $175 billion market.

By Melania Watson • 3 min read • Wed, 19th Nov 2025

Economic forecast

RBA rate cut fuels cautious optimism as essentials drive growth

The RBA's rate cut brings cautious optimism as Australians boost spending on essentials like groceries and pharmacy amid economic uncertainty.

By Kaleah Salmon • 4 min read • Thu, 14th Aug 2025

Inflation

Australian consumers seek value as RBA holds rates steady

The Reserve Bank of Australia keeps interest rates steady as consumers focus on value amid economic uncertainty, seeking discounts and prioritising essentials.

By Kaleah Salmon • 4 min read • Wed, 9th Jul 2025