CMO stories
Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
Rising demand for access-security tools lifted bookings 52% in the second quarter as the company crossed one million managed devices.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
Enterprises face rising API traffic, tighter data controls and hidden costs as AI agents begin handling more workflows and queries.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
The deal gives the independent agency AI tools to sharpen creative testing and campaign optimisation as marketers demand clearer performance insight.
Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.
As AI spend surges, finance is being asked to prove which bets earn attention, revenue and growth, not just efficiency.
Brands are under pressure to prove sales impact, and PayPal says purchase data is delivering stronger returns and more new customers.
