Connected TV Stories

UK Stories

Connected TV stories

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Thu, 17th Sep 2026

Global Stories

Connected TV stories

Data Privacy

AudienceProject & xpln.ai launch attentive reach tool

Advertisers in nine European markets can now gauge how many campaign viewers actually engaged, as the firms combine reach with attention data.

By Sean Mitchell • 4 min read • Today

Data Privacy

Digital Envoy data lands on The Trade Desk globally

Advertisers can now target audiences using ISP and mobile carrier signals on The Trade Desk across display, video and connected TV worldwide.

By Shadda Lie Catugal • 3 min read • Yesterday

Data Analytics

Adform's MCP server delivers faster reporting for agencies

Campaign teams can now pull Adform data in natural language, cutting spreadsheet work and speeding up reporting across channels.

By Regine Laguilles • 3 min read • 2 days ago

Artificial Intelligence

Google & Glance bring shopping to Android TV screens

Supported Android TV owners in the US, India and Japan can now shop from the idle screen, as Google and Glance target home discovery.

By Mara Sugue • 3 min read • Last week

Streaming

Nexxen helps Snooze boost cross-screen reach in Australia

Streaming added more than 767,000 extra households to Snooze's Australian campaign, lifting total converged reach to 2.72 million.

By Mara Sugue • 4 min read • Last month

Artificial Intelligence

DoubleVerify names APAC winners in first regional awards

Marketers across Asia-Pacific are under pressure to prove ad spend pays off as the awards spotlight measurement, brand safety and AI-led optimisation.

By Sean Mitchell • 3 min read • Last month

Artificial Intelligence

Nexxen's 2027 APAC Predictions: Four Shifts Set to Reshape TV and Digital Advertising

Advertisers across Asia-Pacific will face a more accountable media market as AI, live sport and Smart TV home screens reshape how campaigns are bought and measured.

By Josif Zanich Adam Hunt Janice Chan Andrew Dixon • 4 min read • Last month

AI Agents

pubX raises USD $5m, acquires media quality firm Compliant

The acquisition will fold Compliant's media quality signals into pubX's automated ad-buying tools as it expands in the United States.

By Karen Joy Bacudo • 4 min read • Last month

Streaming

TiVo Ads tops 6.3 million users as revenue jumps 54%

Advertising and related revenue climbed 54% in the second quarter as TiVo's connected TV platform passed 6.3 million monthly active users worldwide.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

Amazon Ads launches Agent & DVA+ for unified buying

Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 30th Sep 2026

Streaming

AWS adds live streaming tools for ads, metadata & multiview

Live sports and news streams could see more revenue and flexibility as AWS adds tools for low-latency ads, multiview and AI metadata.

By Raphael Veloso • 4 min read • Sat, 26th Sep 2026

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Thu, 17th Sep 2026

Personalisation

TiVo launches Agent TiVo for AI entertainment discovery

Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 15th Sep 2026

Digital Transformation

Bouygues Telecom launches Cloud TV with Aurora & Kaltura

The rollout replaces legacy IPTV infrastructure across France for 5.5 million fixed-network customers and 27.4 million mobile users.

By Sofiah Nichole Salivio • 4 min read • Wed, 9th Sep 2026

Stories from Other Regions

Connected TV stories

Artificial Intelligence

Convo launches StoryVideo to link TV ads with mobile

Rising Australian video budgets are driving demand for formats that extend TV commercials onto phones, with connected TV now taking 60% of publisher video spend.

By Sofiah Nichole Salivio • 4 min read • Last week

Social Media

BrandMo Tech launches culture-first adtech hub in Toronto

Advertisers may gain more precise targeting as the new platform uses weekly cultural and behavioural signals to refine audience understanding beyond demographics.

By Sofiah Nichole Salivio • 4 min read • Last month