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Yahoo launches AI-powered ad solution with Innervate partnership
Artificial Intelligence

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024
Report reveals a 23% rise in global ad fraud schemes
Generative AI

Report reveals a 23% rise in global ad fraud schemes

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

By Shannon Williams • 3 min read • Wed, 19th Jun 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
Adjust launches Google Play Games integration for PC analytics
Gaming

Adjust launches Google Play Games integration for PC analytics

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

By Catherine Knowles • 3 min read • Fri, 15th Mar 2024
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Marketing Technologies

AppLovin's 2024 Ad Trends report reveals role of Gen AI

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
Liam McCarten joins StackAdapt as VP of Sales for APAC
Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024
AI, eCommerce and Advertising: Key trends you need to know
Customer Relationship Management

AI, eCommerce and Advertising: Key trends you need to know

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

By Harley Ramien • 5 min read • Wed, 13th Dec 2023
The future of media and advertising: Key trends you need to know
Marketing Technologies

The future of media and advertising: Key trends you need to know

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

By Nexxen • 7 min read • Wed, 6th Dec 2023
Adtech startup, Vudoo, expands with strategic hires & london office
Marketing Technologies

Adtech startup, Vudoo, expands with strategic hires & london office

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

By Sean Mitchell • 3 min read • Wed, 11th Oct 2023
Yahoo and Amplified Intelligence unite for innovative partnership
Yahoo

Yahoo and Amplified Intelligence unite for innovative partnership

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

By Tom Raynel • 3 min read • Tue, 10th Oct 2023
OpenX & ExchangeWire highlight sustainable advertising efforts
Fraud

OpenX & ExchangeWire highlight sustainable advertising efforts

OpenX and ExchangeWire's report shines light on JAPAC advertising's sustainability efforts & carbon-neutral trend.

By Sean Mitchell • 3 min read • Mon, 9th Oct 2023
OpenX launches innovative marketplace to maximise marketing spend
Cookies

OpenX launches innovative marketplace to maximise marketing spend

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

By Catherine Knowles • 3 min read • Wed, 27th Sep 2023
Navigating the new generation of targeting, privacy and paid media
Marketing Technologies

Navigating the new generation of targeting, privacy and paid media

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.

By Billy Loizou • 5 min read • Fri, 23rd Jun 2023
Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Marketing Technologies

Amazon Ads veteran Ed Dinichert joins TripleLift as CRO

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

By Tom Raynel • 2 min read • Wed, 29th Mar 2023
Adobe unveils Real-Time Customer Data Platform innovations
Data Analytics

Adobe unveils Real-Time Customer Data Platform innovations

Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.

By Shannon Williams • 5 min read • Fri, 24th Mar 2023
Mediaocean identifies challenges and opportunities of omnichannel marketing and CTV
Marketing Technologies

Mediaocean identifies challenges and opportunities of omnichannel marketing and CTV

Omnichannel marketing remains a challenge for businesses, with 46% concerned about cross-platform measurement, according to a Mediaocean report.

By Catherine Knowles • 3 min read • Thu, 13th Jan 2022

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