ChannelLife UK - Industry insider news for technology resellers
United Kingdom

Connected TV Stories - Page 5

UK Stories

Connected TV stories

ShowHeroes buys Traffective to boost publisher ads reach
Marketing Technologies

ShowHeroes buys Traffective to boost publisher ads reach

ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.

By Kaleah Salmon • 3 min read • Tue, 10th Mar 2026
Hoppr sets London HQ & Lotier alliance for LatAm push
Marketing Technologies

Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Adlook reshapes UK & EMEA leadership to drive growth
Marketing Technologies

Adlook reshapes UK & EMEA leadership to drive growth

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026

Global Stories

Connected TV stories

SeenThis & Vudoo team up to power shoppable video ads
Customer Experience

SeenThis & Vudoo team up to power shoppable video ads

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Seedtag unveils Liz Agent AI to speed media planning
Marketing Technologies

Seedtag unveils Liz Agent AI to speed media planning

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

By Sean Mitchell • 4 min read • Thu, 12th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Teads expands Google TV HomeScreen ad reach globally
Marketing Technologies

Teads expands Google TV HomeScreen ad reach globally

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

By Shannon Williams • 3 min read • Mon, 9th Feb 2026

Stories from Other Regions

Connected TV stories

Samsung widens OLED TV range in Australia for 2026
Smart Home

Samsung widens OLED TV range in Australia for 2026

Samsung's 2026 OLED TV range in Australia adds Art Store access, more sizes, Glare-Free screens and AI features across three series.

By Sean Mitchell • 4 min read • Mon, 16th Mar 2026
Who's watching your CTV ads? Why verification is now an industry essential
Opinion

Who's watching your CTV ads? Why verification is now an industry essential

CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.

By Conrad Tallariti • 4 min read • Thu, 26th Feb 2026
Teads, Samsung Ads partner on CTV homescreen reach
Digital Entertainment

Teads, Samsung Ads partner on CTV homescreen reach

Teads teams with Samsung Ads to sell homescreen spots on Samsung Smart TVs across seven key Asia-Pacific connected TV markets.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026