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Content Creation stories

Seismic unveils AI innovations in latest 2024 release
Unified Communications

Seismic unveils AI innovations in latest 2024 release

Seismic's Spring/Summer 2024 release introduces AI-powered tools, including Aura Copilot, to boost customer-facing teams' efficiency and meet modern B2B demands.

By Catherine Knowles • 3 min read • Thu, 20th Jun 2024
Adobe & TikTok partner to streamline content creation
Marketing Technologies

Adobe & TikTok partner to streamline content creation

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
Databricks & Shutterstock launch enterprise AI image model
Application Performance Monitoring

Databricks & Shutterstock launch enterprise AI image model

Databricks and Shutterstock unveil Shutterstock ImageAI, a powerful text-to-image AI model designed for enterprises, leveraging millions of Shutterstock images for high-fidelity visuals.

By Catherine Knowles • 3 min read • Mon, 17th Jun 2024
Generative AI driving surge in business AI adoption, study finds
Data Analytics

Generative AI driving surge in business AI adoption, study finds

Pegasystems reveals new research showing creative generative AI is driving the adoption of analytical AI decisioning tools among global enterprises.

By Sean Mitchell • 4 min read • Tue, 11th Jun 2024
Australians sceptical about digital content reliability says study
Marketing Technologies

Australians sceptical about digital content reliability says study

Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.

By Imee Dequito • 3 min read • Fri, 7th Jun 2024
UK businesses see 449% rise in AI spending with ChatGPT leading
Fintech

UK businesses see 449% rise in AI spending with ChatGPT leading

UK businesses have ramped up their AI spending by 449% in Q1 2024, with 63% of investments directed at OpenAI's ChatGPT.

By Shannon Williams • 3 min read • Fri, 7th Jun 2024
NVIDIA unveils AI assistant tech & advanced RTX laptops
Small Language Models

NVIDIA unveils AI assistant tech & advanced RTX laptops

NVIDIA reveals groundbreaking AI assistant tech and cutting-edge RTX laptops at Computex 2024, promising enhanced gaming, application experiences, and content creation.

By Sean Mitchell • 3 min read • Thu, 6th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Dastan names Katy Koob as VP of Revenue to lead growth
Blockchain

Dastan names Katy Koob as VP of Revenue to lead growth

Dastan names Katy Koob as Vice President of Revenue, leveraging her Web3 and AI expertise to drive growth and lead the launch of the blockchain-based Content+.

By Imee Dequito • 3 min read • Wed, 5th Jun 2024
M-Cube debuts 'Green Signage' to cut energy use by half
Power / Energy

M-Cube debuts 'Green Signage' to cut energy use by half

M-Cube has launched its 'Green Signage' protocol, promising to cut digital signage energy use by up to 50%, aligning with new EU sustainability regulations.

By Shannon Williams • 3 min read • Fri, 31st May 2024
New Relic report underscores rising observability in IT, telecoms
Unified Communications

New Relic report underscores rising observability in IT, telecoms

New Relic's latest report reveals that 43% of IT and telecom professionals attribute observability's growing importance to AI adoption, with 56% favouring a single observability platform.

By Sean Mitchell • 3 min read • Wed, 29th May 2024
AI in media & entertainment market to reach USD $51.37 billion
Data Analytics

AI in media & entertainment market to reach USD $51.37 billion

The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.

By Kaleah Salmon • 4 min read • Wed, 29th May 2024
Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite
Generative AI

Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite

ASUS has released the AI-powered Vivobook S 15, a collaboration with Microsoft and Qualcomm, now available for pre-order in Australia.

By Sean Mitchell • 3 min read • Fri, 24th May 2024
Intel's new Lunar Lake processors to power 80+ laptop designs
Gaming

Intel's new Lunar Lake processors to power 80+ laptop designs

Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.

By Shannon Williams • 3 min read • Tue, 21st May 2024
Western Digital unveils world's highest capacity portable 6TB HDDs
Cloud Services

Western Digital unveils world's highest capacity portable 6TB HDDs

Western Digital unveiled the world's highest capacity 2.5-inch portable HDDs, including a 6TB WD My Passport, WD_BLACK P10 Game Drive, and SanDisk G-DRIVE ArmorATD.

By Kaleah Salmon • 3 min read • Tue, 21st May 2024
SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Artificial Intelligence

SQREEM acquires TotallyAwesome, strengthens ethical youth marketing

Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.

By Catherine Knowles • 3 min read • Fri, 17th May 2024
Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Supply Chain

Storyteq retains top spot in Gartner's Magic Quadrant for CMP

Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.

By Catherine Knowles • 2 min read • Thu, 16th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024

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