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Creative Technologies stories - Page 13

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
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data analytics
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cx
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martech
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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martech
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partner programmes
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ai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Adobe Express presents enterprises with new opportunities for creativity
Fri, 24th Mar 2023
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cx
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martech
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adobe
Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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adobe
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
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Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
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martech
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it automation
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ai
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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martech
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cx
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rpa
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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accenture
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
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martech
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iwd
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leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
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Salesforce launches Einstein GPT, a world first in AI CRM tech
Wed, 8th Mar 2023
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crm
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data analytics
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martech
Salesforce has officially launched Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across key interactions.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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data analytics
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fintech
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martech
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Revolutionise your marketing strategy in 2023 with these AI tools
Tue, 28th Feb 2023
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ai
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workflow solutions
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productivity
If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.
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Ex CBA cyber chief Memo Hayek appointed Nine's CITO
Wed, 22nd Feb 2023
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digital transformation
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content creation
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strategy
Australian media company Nine appoints Memo Hayek as CITO, responsible for leading the company's technology strategy and delivery. #NineMedia #MemoHayek.
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Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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martech
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adobe
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branding
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Boomi appoints new dual President & CFO, new CMO
Thu, 2nd Feb 2023
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virtualisation
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saas
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data analytics
Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.
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Samsung announces its newest flagship S23 series of phones
Thu, 2nd Feb 2023
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smartphones
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photography
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samsung
Samsung unveils its new flagship mobile devices, the S23, S23+, and S23 Ultra, boasting upgraded camera systems and powerful features.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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b2b
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branding
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digital marketing
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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martech
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cx
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it automation
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
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Boomi appoints Steve Lucas as Chief Executive Officer
Fri, 9th Dec 2022
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data analytics
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martech
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cdp
Boomi, a leading cloud-native platform, appoints Steve Lucas as new CEO, bringing over 27 years of enterprise software experience to the role.