Creators stories

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Foyer has launched Thine, an iOS “ambient AI” that quietly learns from in-person chats to nudge users on decisions and priorities.

Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.

Google has invested in Emergent, giving the AI start-up early access to Gemini 3 to help millions of non-coders build production software.

Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.

HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

Dell unveils Pro Max laptops with 4K OLED displays, NVIDIA RTX PRO GPUs and AI features, targeting creators, engineers and AI developers.

Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.

Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.

Zoku Travel has rebranded as BYRDLI, aiming to transform the travel experience by merging community and commerce, empowering creators and travellers alike.

Snap unveils its fifth-generation Spectacles, powered by Snap OS, alongside new AI features to enhance user interaction and creative experiences.

Kingston Technology launches the NV3 PCIe 4.0 NVMe SSD, boasting read/write speeds up to 6,000/5,000MB/s and capacities from 500GB to 4TB, aimed at creators and gamers.