Engagement stories - Page 7

A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.

Samsung named best and most trusted brand in Asia for third year running, according to Campaign Asia's annual survey.

Vodafone New Zealand external affairs director Tom Chignell is leaving the company, after 14 years with the telco giant. 2014: A year for change.

A boost in funding for the Computers in Homes digital literacy programme has been announced by the government.

Outgoing CEO praised for turning the Crown Research Institute into a national asset that will be the crown jewel of Callaghan Innovation.

Social networking site's new anti-spam algorithm comes under fire as film executives consider cutting advertising.

New marketing tech extends beyond hand-held devices, integrating every physical environment to engage consumers interactively through apps and AR.

New Zealand's Ben Liebert has launched stringsof.me, a social media site prompting daily reflections and creating a unique digital diary.

In a new column, IT Brief editor Angelique Jurd looks at a promising start-up that’s creating and innovating with technology.

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

Navigating social media can be tricky for new businesses. A well-thought-out strategy is crucial to avoid pitfalls and ensure a positive online presence.

Kiwi businesses urged to leverage mobile and social media as 70% of New Zealanders now use social platforms and 36% access the internet via mobile devices.

Trade Me jobs surpass Seek in attracting browsers, but Seek argues its engaged audience provides better value for advertisers and serious jobseekers.

You may already be using Facebook to keep in touch with your friends and relatives, and wonder how Facebook could possibly be used for business.

AVG returns USD $45,000 to resellers through its Direct Renewal Guarantee programme, rewarding them for customer renewals, upgrades, and licence increases.

YouTube has launched a two-day test of its new live streaming platform with partners Howcast, Next New Networks, Rocketboom, and Young Hollywood.

Freightways has secured a three-year contract with Gen-i, enhancing its telecom services via Telecom's XT network, focusing on voice, mobile, and data.

For businesses to thrive, a well-crafted RFP is key. Companies must highlight desired outcomes, understand tech needs, and maintain clear timelines.

NZICT Group partners with NZ Health IT Cluster to focus on health ICT development and collaboration with government.

The Government has extended the timeframe for making submissions on the ultra-fast broadband complementary measures discussion document.