ChannelLife UK - Industry insider news for technology resellers
United Kingdom

FIFA World Cup Stories - Page 3

UK Stories

FIFA World Cup stories

UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Fri, 5th Jun 2026
Diamond warns retailers on World Cup fulfilment surge
Supply Chain

Diamond warns retailers on World Cup fulfilment surge

Smaller online sellers risk missing World Cup sales as UK parcel volumes are forecast to rise 15% to 25% before the tournament.

By Sean Mitchell • 4 min read • Mon, 1st Jun 2026
World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Mon, 18th May 2026
Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Fri, 15th May 2026

Global Stories

FIFA World Cup stories

World Cup wins linked to stock market gains, says XTB
Stock Exchange

World Cup wins linked to stock market gains, says XTB

Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.

By Sofiah Nichole Salivio • 3 min read • Tue, 9th Jun 2026
Cybercriminals target FIFA World Cup 2026 fans online
Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 5th Jun 2026
Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Thu, 4th Jun 2026
Grasp launches Loop to cut digital ad setup errors
Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 3rd Jun 2026
Airbnb adds car hires, hotels & World Cup experiences
Artificial Intelligence

Airbnb adds car hires, hotels & World Cup experiences

Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.

By Mark Tarre • 4 min read • Fri, 22nd May 2026
KnowBe4 warns of World Cup scam surge ahead of 2026
Data Protection

KnowBe4 warns of World Cup scam surge ahead of 2026

Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 22nd May 2026
Samsung aiming for record-breaking 2026 with upcoming range
Artificial Intelligence

Samsung aiming for record-breaking 2026 with upcoming range

Buyers can expect AI-powered sport, brighter displays and 3D gaming screens as Samsung readies its 2026 TV and monitor line-up.

By David Shilovsky • 4 min read • Wed, 20th May 2026
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Wed, 20th May 2026
World Cup may become proving ground for AI betting fraud
Data Protection

World Cup may become proving ground for AI betting fraud

AI scraping could distort live betting markets during the World Cup, raising fraud risks for bookmakers and ordinary punters alike.

By Sean Mitchell • 4 min read • Fri, 15th May 2026
Granicus launches destinations cloud for tourism bodies
Customer Relationship Management

Granicus launches destinations cloud for tourism bodies

The new platform aims to help tourism bodies prove community impact and justify investment as pressure grows to balance visitors with residents.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026

Stories from Other Regions

FIFA World Cup stories

Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.

By Sean Mitchell • 3 min read • Fri, 8th May 2026