GapMaps stories
Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Australia's fast food sector flourished in 2024, adding 178 new outlets despite economic challenges, driven by major brands like KFC and Hungry Jack's.
GapMaps has launched GapFinder, a new tool designed to help businesses across multiple sectors make informed decisions on location strategies.
GapMaps has launched Impact Analysis, a revolutionary tool aiding site selection by evaluating potential impacts on existing networks across various industries.
GapMaps enhances global location strategies with the launch of its premium POI and demographics datasets on the Amazon Web Services (AWS) Data Exchange platform.
The move provides brands with unprecedented insights and intelligence to strengthen their location decision-making in these high growth markets.
With the new feature, brands can capture and upload field data in and around a physical location to inform and plan their location decisions.
Cloud-based mapping software provider GapMaps has partnered with Veitch Lister Consulting (VLC) to launch Zenith Traffic Estimates on GapMaps Live.
The technology is set to give brands powerful insights into real-time customer visitation patterns using authorised location data collected from mobile phones.
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
The Melbourne-based software firm is stepping up overseas growth as Peter Holmes takes charge of operations, customer strategy and expansion.
Australia's fast food sector posts decade-high net growth, adding 250 QSR outlets in 2025 as Melbourne overtakes Sydney for store count.
Aussie fast food sector witnesses a significant growth with 226 new store openings in 2023, led by major chains like KFC and Sushi Hub, reports GapMaps.
GapMaps' recent report reveals Australia's fast-food sector remains buoyant, adding 174 new stores in the last financial year.
Location intelligence provider GapMaps adds Elizabeth Aris and Gary Cox as non-executive directors to help boost global expansion strategy.
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