Generation Y stories
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Millennials and Generation Z are transforming the customer experience, and businesses can only grow sustainability if they deliver what customers expect.
Nearly a third of workers are happy for their employer to have access to personal data, according to a report by PwC.
NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.
