Google Analytics stories

Optimizely’s AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

Canva uses Snowflake AI Data Cloud to accelerate B2B growth, personalise user experiences, and support global expansion with over 230 million monthly users.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

OVHcloud launches its Data Platform, a cloud service enabling organisations to analyse data with AI while ensuring compliance, cost control, and data sovereignty.

Zendesk has appointed Shashi Upadhyay as its new President of Product, Engineering, and AI, charged with driving growth in customer and employee services.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.

Kaspersky reports over 38 billion instances of web trackers harvesting user data in 2024, averaging one million detections per day.

Rivery expands its UK partnerships and launches Rivery Copilot, aiming to speed up the creation of GenAI-powered data pipelines by 30 times.

Cloudflare's 2024 State of Application Security Report reveals soaring DDoS attacks, exploited zero-day vulnerabilities, and escalating supply chain risks.

Report reveals 68% of European tech startups are leveraging AI, with investments in emerging technologies like ML and 5G shaping the future landscape.

Databricks launches LakeFlow to streamline data engineering with scalable connectors, real-time processing, and automated data pipelines, aiming to democratise data and AI.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.

Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.

Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.

The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.

Google supports efforts to fix legal stability in data flow and privacy. New Zealand uses Google Analytics in online ID system.

Cybercriminals are using legitimate web analytics platforms like Google Analytics to steal credit card details and personal information.