Loyalty programmes Stories - Page 13

Global Stories

Loyalty programmes stories

Customer Relationship Management

Research unveils precarious customer loyalty for retailers

New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.

By Shannon Williams • 5 min read • Wed, 18th May 2022

Open source

Lightspeed launches all-in-one marketing platform in ANZ

ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.

By Jessie Chiang • 2 min read • Wed, 18th May 2022

Customer Experience

How franchisees can benefit from card-linked, frictionless rewards programs

Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.

By Cary Lockwood • 3 min read • Wed, 16th Feb 2022

Data Analytics

How investing in card-linked loyalty programs can improve customer retention

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

By Cary Lockwood • 4 min read • Tue, 1st Feb 2022

Data Analytics

Data derived from customer loyalty: more valuable than ever before?

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

By Billy Loizou • 6 min read • Mon, 10th Jan 2022

Customer Relationship Management

How card-linked loyalty programs will take eCommerce to the next level

A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.

By Cary Lockwood • 3 min read • Thu, 14th Oct 2021

Customer Relationship Management

How open ecosystem, card-linked loyalty programs are changing Australian retail

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

By Cary Lockwood • 3 min read • Wed, 29th Sep 2021

Marketing Technologies

Data: the key to unlocking loyalty success

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

By Billy Loizou • 5 min read • Mon, 27th Sep 2021

Customer Relationship Management

Unleashing the power of retail loyalty: Who is getting it right?

Loyalty programs provide an exclusive 'experience beyond the product' and help businesses get a better picture of their consumer buying journey.

By Billy Loizou • 5 min read • Mon, 30th Aug 2021

Customer Relationship Management

Businesses urged to improve customer experience through card-linked loyalty programs

Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.

By Cary Lockwood • 4 min read • Fri, 27th Aug 2021