Marketing stories - Page 18

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

Checkmarx partners with e92spark to expand the reach of its AI-powered application security tools across UK and Ireland channel partners.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Most UK firms have improved AI privacy post-adoption, yet few offer thorough staff training or robust governance, says new Zoho research.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

Topol.io has split from Ecomail to become standalone, focusing on its embeddable email editor used by over 12,000 customers and 200 SaaS platforms.

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.