Opinion stories - Page 2

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

Retailers are overhauling networks and governance to cut complexity, support store innovation and prepare for AI-driven operations across multiple markets.

Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.

AI adoption's next phase hinges on data foundations, with enterprises needing real-time pipelines, governance and portability to scale safely.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Apograph's £60-a-month firewall plan helps clients dodge emergency refresh costs, cut downtime and strengthen security across 1,500 endpoints.

AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.

Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.

CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.

AI security tools are only as smart as the data they see, and network telemetry is emerging as the missing piece in hybrid cloud oversight.

DaaS finance helps channel partners unlock IT upgrades, cut upfront costs and build predictable refresh cycles for SMEs.

Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.

Bain and Cambridge Judge team up for a confidential forum of more than 50 women finance chiefs, tackling AI, geopolitics and leadership strategy.

Gartner says Tenable is the 'company to beat' as its AI-driven exposure platform outpaces rivals on asset coverage, risk scoring and remediation.

Wildfire lands UK and EU PR roles with Apogee, Cadence and SNP Group as agency broadens its B2B technology portfolio.

Governance alone is no safeguard as enterprises are urged to make data quality the proof of trustworthy information in 2026.

Drowning in noisy alerts and fractured tools, security teams are turning to unified data security posture management for real visibility.

As AI-fuelled social engineering rises, firms are urged to adopt phishing-resistant MFA that supports, not undermines, human behaviour.