Opinion stories - Page 57

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

Despite progress in perimeter security, the focus has shifted to private cloud networks, where insider threats prove costly.

Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

Despite the proven benefits, the untapped potential of data and AI within the mining industry remains overlooked due to traditional mindset, uncertain ROI and a lack of skills and expertise.

Cyberattack case studies from global XDR service provider Barracuda demonstrate the dangers of incomplete digital security.

As deepfake scams surge globally, employees are urged to be vigilant and adopt common-sense checks, including 'liveness' checks and using internal codewords.

AI investments debate trends versus fads, with its longevity, sustainability and growing legal legitimacy suggesting a solid market trend rather than a fleeting hype.

Insightful introduces InsightsAI, an innovative AI-driven tool designed to revolutionise management practices with its ability to measure and enhance workforce health and productivity.

Esports' integration into curricula is elevating students' career prospects by equipping them with crucial transferrable skills like teamwork, communication, and critical thinking, and exposing them to a myriad of job opportunities.

Satya Nadella's leadership ethos, combining authenticity, empathy, and intent, redefines success in the digital era, transforming both Microsoft's journey and tech industry paradigms.

Business growth can be optimised by adopting an agile HR approach, enhancing speed and flexibility in response to global market shifts, according to a study and leading companies' practices.

As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

New forms of cyber risks emerge as attackers weaponise generative AI through data poisoning and manipulation, endangering the integrity of trusted systems and customer interactions.

Spend-based data offers a quick, cost-effective route for SMEs to measure carbon emissions, aiding green-business goals and meeting increasing demands for sustainability.

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

The unchecked use of Zombie APIs in businesses has underscored a rising cybersecurity threat, with attackers exploiting these neglected interfaces and costing firms up to $75bn annually.

Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.

N3i champions T Level students to combat digital sector skills shortage, as the company advocates for technical education to future-proof the rapidly evolving tech industry.