PC Market stories

Europe's PC market surged in Q3 2025 as Windows 10 support ends, driving strong sales of AI-capable notebooks and desktops across businesses and consumers.

Lenovo posted record Q1 results with USD $18.8 billion revenue, driven by 39% APAC growth at USD $3.7 billion, excluding China, and doubled net income.

European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.

Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.

According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.

CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.

New Zealand's traditional PC market saw a steep 10.7% decline in 2023 with only 669,000 units shipped, says IDC report.

A steep 9.8% contraction hit Australia's traditional PC market in 2023, amid inflation-related woes, impacting notably desktops and notebooks, IDC report reveals.

PC shipments in the Asia/Pacific region, inclusive of Japan and China, plummeted 16.1% in 2023 amidst muted demand and tepid economic recovery.

However, the impending end of support for Microsoft's Windows 10, in October 2025, could thwart second-life opportunities for numerous devices.

Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.

Declining demand and challenging macro-economic conditions have caused IDC to further lower its forecast for the worldwide PC and tablet markets.

Shipments reached 86.7 million units in the third quarter of this year, marking the sixth consecutive quarter of growth.

According to a new forecast by IDC, global shipments of PCs are expected to grow 14.2% to 347 million units in 2021.

Chromebook and tablet vendors are posting record first-quarter shipment numbers, according to the latest data from Canalys.

Worldwide smartphone shipments could achieve a 5.5% growth rate this year - and PC shipment rates will also grow 18.2%.

Global PC market experiences biggest growth in a decade with 10.7% increase in Q4 2020, driven by consumer demand, says Gartner.

Demand for education devices and discretionary spending drives 24.4% YoY growth in PC shipments in New Zealand, says IDC research.

Chromebooks were the best performing client PC product in Q3, as shipments grew 122% to a total of 9.4 million – tablets are making a comeback.

The NZ PC market for 2Q20 saw shipments of commercial and consumer PC devices grow by 61.5% YoY and 13% YoY respectively.