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Rebrand Stories - Page 3

UK Stories

Rebrand stories

CybaVerse pivots to CybaOps in cyber operations push
Security Operations Centres

CybaVerse pivots to CybaOps in cyber operations push

CybaVerse rebrands as CybaOps, shifting from consultancy to a platform-led cyber operations model after raising GBP £5 million Series A.

By Sean Mitchell • 3 min read • Thu, 19th Mar 2026
CyberNorth unveils new look & confirms leadership team
Digital Transformation

CyberNorth unveils new look & confirms leadership team

CyberNorth unveils refreshed brand and names Jon Holden CEO, as it strengthens its leadership to drive cyber growth in North East England.

By Sofiah Nichole Salivio • 5 min read • Wed, 18th Mar 2026
Tradesman Saver targets digital pros with new brand
Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Doorly raises GBP £600,000 to expand UK home services
Digital Transformation

Doorly raises GBP £600,000 to expand UK home services

Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026
Transact Payments rebrands as TransactPay to mark new chapter
Clean technologies

Transact Payments rebrands as TransactPay to mark new chapter

Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.

By Kaleah Salmon • 3 min read • Tue, 11th Jun 2024

Global Stories

Rebrand stories

Trend Micro renames enterprise unit TrendAI globally
Firewalls

Trend Micro renames enterprise unit TrendAI globally

Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.

By Mark Tarre • 4 min read • Tue, 24th Mar 2026
MaxContact Australia rebrands as Kaizn in CX advisory shift
Unified Communications

MaxContact Australia rebrands as Kaizn in CX advisory shift

MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.

By Catherine Knowles • 4 min read • Fri, 27th Feb 2026
Everpure rebrands from Pure Storage with 1touch deal
Storage

Everpure rebrands from Pure Storage with 1touch deal

Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.

By Joseph Gabriel Lagonsin • 5 min read • Tue, 24th Feb 2026
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Customer Relationship Management

Hype & Dexter rebrands to Avidly APAC in ANZ shift

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
Author-it unveils brand refresh & AI-focused roadmap
Unified Communications

Author-it unveils brand refresh & AI-focused roadmap

Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 22nd Jan 2026
Global Cloud Xchange rebrands to FLAG with new focus
Unified Communications

Global Cloud Xchange rebrands to FLAG with new focus

Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.

By Catherine Knowles • 3 min read • Thu, 3rd Apr 2025

Stories from Other Regions

Rebrand stories

MUFG secures three-year premier deal with Sydney Swans
Partner Programmes

MUFG secures three-year premier deal with Sydney Swans

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026
Wagepoint rebrands & ramps up remote hiring in Canada
Digital Transformation

Wagepoint rebrands & ramps up remote hiring in Canada

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 6th Feb 2026
Purcell Partners rebrands as Lextech in lending push
Data Protection

Purcell Partners rebrands as Lextech in lending push

Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.

By Sean Mitchell • 3 min read • Thu, 5th Feb 2026
Bizcap Canada relaunch brings new portal & pricing
Data Analytics

Bizcap Canada relaunch brings new portal & pricing

Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.

By Mark Tarre • 3 min read • Mon, 19th Jan 2026
Fujifilm rebrands to boost digital services in Australia
Digital Transformation

Fujifilm rebrands to boost digital services in Australia

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025