Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Most Britons baffled by new AI & marketing job titles
Last week
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seo
Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.
BADIIS malware hijacks IIS servers for covert SEO fraud
Last week
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seo
BADIIS malware is hijacking over 1,800 IIS servers worldwide, quietly boosting illicit gambling and crypto phishing sites via poisoned SEO.
Clarity unveils Surfacd to track B2B brands in AI search
Last week
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seo
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
Why AI search is reshaping how Kiwis see businesses
Last week
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seo
As Kiwis increasingly ‘ask AI’ before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.
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Pead launches GEO service to shape AI brand answers
Last week
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seo
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.
Agencies embrace AI to boost efficiency but fear ‘slop’
This month
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seo
Agencies rush to adopt AI to boost efficiency and margins by 2026, yet many fear churning out low-quality ‘slop’ that could erode trust.
Umbraco debuts Compose for GraphQL-first data integration
This month
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seo
Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
Genstore unveils AI agents to run online shops end-to-end
This month
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seo
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
FOMO.ai unveils Hello Gordon for AI-led interviews
Last month
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seo
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
PushON unveils Connect to unify eCommerce marketing
Last month
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seo
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
NP Digital Australia posts record H2 growth on AI shift
Last month
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seo
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
AI reshapes banks’ role in Asia Pacific financial wellness
Last month
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seo
Most APAC banks are failing to meet customers’ financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
Verde Digital hires Chloe Steele as new SEO Manager
Last month
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seo
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
Cloudflare buys Astro framework, pledges open future
Last month
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seo
Cloudflare snaps up the Astro web framework, vowing to keep it open source while tying it closer to its performance and developer platform.
Hendrix Rose PR to boost Verde Digital’s UK profile
Last month
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seo
Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.
Forrester warns on 2026 tech budgets amid AI shifts
Last month
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seo
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
Yext predicts AI will redefine online discovery by 2026
Last month
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seo
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Silver Fox APT & PowerG flaws expose key security risks
Last month
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seo
NCC Group links Silver Fox’s false-flag malware campaigns to ValleyRAT and uncovers critical PowerG flaws that can fully compromise alarms.
CEEK warns brands: win machine trust or vanish by 2026
Last month
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seo
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Jaded London hires Verde to fuel £100m SEO growth push
Last month
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seo
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.