Virgin Atlantic stories
AI tops CX investment plans, but few brands yet deploy proactive, predictive tools across channels, leaving omnichannel ambitions stalled.
UK airlines are deploying agentic AI and WhatsApp chatbots to cut airport queues, ease staff strain and manage growing border disruption.
Virgin Atlantic's partnership with Infobip has boosted online check-in at Heathrow by 11% using automated WhatsApp messaging to streamline passenger experience.
Virgin Atlantic launches 'AI Champion' apprenticeship for all staff, boosting AI skills across roles with support from education tech firm Cambridge Spark.
The shift could help companies manage AI-driven service queries more securely as Genesys adds governance and context across customer journeys.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Businesses adopting AI now face a push to turn pilots into production systems, as OpenAI backs deployment with USD $4 billion.
Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.
Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.
The expansion will more than double Databricks’ UK and Ireland headcount as it courts AI talent and deepens ties with major customers.
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
TCS reported USD $7,421m revenue in Q1 FY26, highlighting gains in AI and cybersecurity despite a slight year-on-year revenue decline.
Virgin Atlantic has extended its partnership with Tata Consultancy for seven years to accelerate AI-led digital transformation across its core airline operations.
