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YouTube stories - Page 4

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Gen Z dining habits: prioritising trust, deals, & takeaways

Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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What happens next after a UK TikTok ban?

Wed, 12th Jun 2024
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youtube
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social media
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opinion
Facing a potential TikTok ban, UK businesses and content creators brace for change. Meta may fill the void, but new tech offers fresh opportunities.
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Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex

Tue, 4th Jun 2024
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
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Vevo & PubMatic team up for global CTV inventory access

Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Philips MediaSuite hospitality TV sales surpass 500k units

Fri, 16th Feb 2024
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digital signage
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digital entertainment
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clean technologies
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
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Google joins C2PA, bolstering fight against digital misinformation

Fri, 9th Feb 2024
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martech
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ai
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microsoft
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies

Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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Instagram influencer marketing expected to hit USD $22 billion by 2025

Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
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Integral Ad Science expands measurement capabilities for YouTube Shorts

Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
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Content creators earn $700m across social media platforms in 2023

Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Electrify partners with Papercup to dub popular YouTube channel using AI

Tue, 12th Dec 2023
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ai
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youtube
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ml
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
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Ad fraud set to surge due to automation advancements

Tue, 21st Nov 2023
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open source
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youtube
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
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YouTube unveils AI-powered 'Spotlight Moments' adTech

Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
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Rapid increase in YouTube stream-jacking attacks – report

Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
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Fast Company names #1 most innovative company in video

Tue, 19th Apr 2022
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digital entertainment
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ai
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youtube
Jellysmack, a global creator company, has been named in Fast Company's annual list of the World's Most Innovative Companies for 2022.
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YouTube Shorts a haven for scammers using stolen TikTok videos

Fri, 14th Jan 2022
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email security
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cybersecurity
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youtube
Scammers are stealing TikTok videos and reposting them on YouTube Shorts to gain views and subscribers, according to new research from Tenable.
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Google uncovers phishing campaign targeting YouTube creators with cookie theft malware

Thu, 21st Oct 2021
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malware
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phishing
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email security
Cookie Theft, or pass-the-cookie attack, is a session hijacking technique that enables access to user accounts with session cookies stored in the browser.
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New research reveals most desired blocked internet content

Fri, 14th Aug 2020
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vpns
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youtube
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censorship
Over 80% of internet users searching how to unblock something online want access to YouTube content, a study has found.
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IBM report projects evolution of phishing, ransomware and spoof tech

Wed, 19th Feb 2020
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malware
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ransomware
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phishing
IBM's latest report reveals that cybercriminals are evolving, employing phishing, ransomware, and spoofing tactics. Recycled credentials pose growing threats.