Armis unveils flexible partner scheme for Centrix growth

Armis has launched the Armis Select Partner Programme, a new channel framework for selling, services delivery and joint solution development around its Armis Centrix platform.

The company said the programme forms part of a wider partner strategy and targets organisations in multiple regions through a broader partner ecosystem. Armis positioned the new structure as a shift away from tier-based channel models.

"Global enterprises don't just need tools; they need a unified ecosystem of trusted partners to navigate an increasingly volatile threat landscape," said Alex Mosher, President and CRO, Armis. "At Armis, our partners are the primary engine of our growth and the cornerstone of our global strategy. By evolving our partner program, we are doubling down on this collaborative foundation to accelerate our reach and deepen our impact. Together, we are empowering customers to move from reactive defense to proactive cyber exposure management - securing the critical infrastructure society depends on while helping our partners and customers alike realize their full business potential."

Routes To Market

Armis said partners can engage through three routes. These cover selling Armis products, delivering services, and building joint solutions with Armis. Partners can choose one route or combine routes.

The company described the programme as a departure from "rigid tiers and complex requirements". It said each route includes structured engagements, with resources, incentives and support tied to specific actions.

Armis said the model sets out "clear ways to engage" and "transparent benefits and incentives". It did not publish commercial terms or a list of required certifications.

"We have completely redesigned our partner program to reduce complexity and focus on what truly matters: equipping security teams with the tools they need to protect their most critical assets," said Patrick McCue, Senior Vice President of Global Partners, Armis. "With no fixed tiers or barriers, partners can define success on their own terms, unlock incentives through deeper engagement, and access benefits that drive mutual success. We are fully dedicated to being a partner-first organization, with our partners at the center of every customer engagement and growth opportunity."

Partner Reaction

Several partners endorsed the programme's structure and the emphasis on flexibility across sales, services and joint development.

"In a rapidly expanding cybersecurity landscape, the biggest challenge partners face is differentiating value. The new Armis Select Partner Programme directly helps overcome this by giving us the flexibility to align our deep expertise in professional services with their solutions. Ultimately, this enables us to deliver more tailored, outcome-driven solutions to our joint customers." said Mark Thornberry, SVP, Partnerships, GuidePoint Security.

"Designing partner programs that are simple to consume while still offering meaningful specialization for different market segments is incredibly difficult. Armis has struck that balance well. Their new partner program aligns channel incentives with internal seller motivations, ensuring partners are truly embedded in the motion. Partner programs must evolve alongside the business, and Armis' new program is a strong example." said Ryan Morris, President, Blackwood.

"Carahsoft and our reseller partners are pleased to work with Armis. Its platform addresses the unique needs of Public Sector organizations, including comprehensive visibility and control of all connected assets. The new Armis Select Partner Programme's emphasis on choice and transparent benefits simplifies how we engage and empower our reseller ecosystem to expand at their own pace." said Brian O'Donnell, Vice President of Cybersecurity Solutions, Carahsoft.

"The Armis Select Partner Programme aligns with Orange CyberDefence Nordics's commitment to building a safer digital society by helping businesses protect their entire attack surface. The program removes traditional barriers to collaboration, allowing us to scale more effectively and ensure our joint customers remain secure in an increasingly connected world." said Marie Waller, Director Business Operations, Orange CyberDefence Nordics.

Platform Focus

Armis said the programme extends the reach of Armis Centrix, which it describes as a cyber exposure management platform. The company said the platform targets cyber risk exposure and security across connected assets.

Armis said customers use the platform for security operations. It said the programme links partner engagement to the way partners sell, deliver services, and build joint solutions around the platform.

Company Positioning

Armis said its partner strategy has contributed to company momentum and growth. The company also highlighted industry recognition from CRN and analyst firms Forrester and Gartner for security-related categories.

Armis said it expects the new programme to expand engagement across its partner ecosystem through the three routes to market.