Arrow Electronics launches cloud programme in EMEA

Arrow Electronics has launched the Cloud Amplification Program (CAP) in EMEA to assist channel partners in growing their cloud business.

This programme offers a comprehensive evaluation of a reseller's existing cloud maturity and provides tailored recommendations to support cloud expansion. The Cloud Amplification Program is designed to be vendor-agnostic, allowing resellers to adopt cloud solutions from a diverse range of providers, which enables them to cater to various end-user environments.

CAP condenses multiple cloud discussions into a singular, in-depth assessment to provide insights into cloud readiness and identify future opportunities that align with channel partner goals. By concentrating on public and hybrid cloud solutions, CAP aims to enable resellers to expand their cloud capabilities, differentiate themselves from competitors, and discover new revenue opportunities.

Marco D'Angelo, Director of Cloud in EMEA at Arrow's enterprise computing solutions business, commented on the growth of the cloud market: "The cloud market continues to grow at an incredible pace. With projected global public cloud spending expected to exceed USD $1 trillion by 2027, cloud computing is predicted to become a business necessity by 2028. Arrow's Cloud Amplification Program helps ensure that channel partners have the tools and guidance they need to capitalise."

The Cloud Amplification Program employs a unique framework that combines a reseller's specific needs with Arrow's extensive industry knowledge. This approach results in a customised plan aimed at accelerating a reseller's cloud business, fostering long-term growth, and unlocking new revenue streams. Resellers participating in the programme can enhance their cloud maturity and capabilities, positioning them to meet the evolving demands of the cloud market and their customers.

The programme is structured as a five-stage journey that begins with an initial capability review, then persona creation and goal alignment, and concludes with a personalised delivery plan. Throughout the journey, Arrow provides continuous support, tracks progress, and ensures resellers remain on course to achieve their cloud objectives.

Key benefits of the programme include a free Cloud Maturity Assessment, which offers a detailed analysis of a reseller's cloud maturity level. Additionally, the programme provides tailored deliverables in the form of personalised assets and guidance to enhance reseller expertise in market-leading cloud solutions. Arrow's dedicated cloud team also offers ongoing support, continuously engaging to assist resellers in achieving their long-term cloud goals.

Arrow Electronics' Cloud Amplification Program offers channel partners in EMEA a strategic framework to accelerate their cloud business growth. By providing customised support and resources, CAP helps resellers enhance their cloud maturity and capitalise on emerging opportunities in the expanding cloud market.