Beer52 extends Europa warehousing deal as Coffee52 launches

Beer52 has extended its warehousing partnership with Europa Warehouse after eight years of collaboration.

The renewed contract comes as the Edinburgh-based subscription drinks business expands into coffee with the launch of Coffee52, adding to its existing beer, wine and whisky clubs.

Founded in 2013, Beer52 says it has more than 100,000 UK members across its clubs. Subscribers receive monthly boxes containing eight to 10 craft beers, along with snacks and Ferment magazine, which features stories about independent drinks producers.

Europa now handles fulfilment for Beer52's wider portfolio, including Wine52, Whisky52 and Coffee52, from its Corby site. The facility processed 1.62 million consignments in 2025.

Scaling demand

The warehousing arrangement has expanded over time. Beer52's operations were initially supported at Europa's Birmingham site before moving to Corby as volumes increased.

According to the companies, the subscription model creates sharp swings in demand, particularly in the final quarter of the year and around promotional periods. Order volumes can rise by as much as 60 per cent within seven days.

Monthly boxes can include up to 16 stock keeping units, plus snacks and printed material, adding complexity to picking and fulfilment. As Beer52 broadens its product range, warehousing flexibility has become increasingly important.

Beer52 also uses bonded warehousing, allowing goods to be stored ahead of seasonal peaks without immediate duty payments. It said this helps manage cash flow and plan inventory during periods of heavy demand.

New category

The launch of Coffee52 marks Beer52's first move into coffee. The business described the new offer as a coffee discovery club for consumers interested in trying different products, extending a model it has already used in beer, wine and whisky.

The expansion comes as direct-to-consumer drinks brands look for ways to add adjacent categories and increase customer spending across memberships. For Beer52, it also broadens the supplier base beyond brewers, winemakers and distillers.

James Eccleshall, head of supply chain at Beer52, linked the company's logistics arrangements to its supplier model.

He said: "We're proud to be able to champion outstanding small independent drinks makers, introducing our subscribers to rare, small-batch producers and the most exciting hidden gems in the drinks world.

"Our successful partnership with Europa has been critical in supporting our growth and managing the extreme peaks that come with a subscription-based model. Their ability to flex quickly, combined with the advantages of bonded warehousing, gives us confidence that our supply chain can continue to scale as our customer base grows.

"We have a true partnership with Europa; our teams have a collaborative approach, continually looking at how we can excel and refine our processes to not just meet but exceed customer expectations.

"Europa has been with us on our journey as Beer52 has grown from a single craft beer subscription into a multi-category drinks business. Their ability to support our seasonal peaks and expansion into wine and whisky has been vital in helping us deliver a great experience to our members."

Warehouse footprint

Europa supports other drinks brands across retail and eCommerce, including Naked Wines, FUNKIN, Beerwulf and Laylo. Its warehousing network in London and the Midlands totals more than 1 million square feet, with customs warehousing for wet and dry goods.

Europa is part of Europa Worldwide Group, which says it has annual turnover of GBP £300 million and employs 1,300 people worldwide. The group operates across road freight, air freight, sea freight and warehousing.

Dionne Redpath, chief operating officer and warehouse divisional director at Europa Worldwide Group, outlined how the logistics provider views the account.

She said: "Beer52 is a great example of a modern, fast-growing drinks brand that needs agility, reliability and smart customs solutions from its logistics partner.

"Beer52 and its other brands aren't simply a delivery service; they support the growing number of artisan brewers, distillers and winemakers, sharing their stories and bringing them into the homes and attention of artisan beer, wine and whisky lovers.

"We're proud to be supporting Beer52, Wine52 and Whisky52 as they continue to expand and introduce more consumers to premium craft drinks from around the world."