The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & CX
BillingPlatform Named Leader in Agile Billing by MGI
Last week

IDC MarketScape on MarTech & Digital Transformation
Vitality partners with FICO to offer personalised digit...
Last week

Forrester Wave on MarTech & Data Analytics
Qualtrics named leader in employee experience platform ...
Last week

Gartner on MarTech & Digital Transformation
Informatica unveils AI Agent Engineering for data manag...
This month

Gartner on MarTech & CRM
Sinch partners with OneReach.ai to boost global AI comm...
This month
Featured news

About Customer Experience
Exclusive: Brian Stucki discusses Australian executives...
Yesterday

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

About Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
This month

About Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
This month

About Big Data
How the Orlando Magic are reinventing fandom with data ...
This month

About Customer Experience
Australian enterprises increase investment in digital t...
This month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025
Expert columns

By James Robinson of SYSPRO
Future-proofing manufacturing businesses against trade ...
Yesterday

By Richard Lundgren of Calabrio
The AI tipping point: How contact centres in ANZ are re...
2 days ago

By Steven Schuler of Twilio
Does anyone know what a CDP is anymore?
3 days ago

By William Zhang of Alfred AI
Looking ahead: The future of AI-driven workflows
Last week

By Rob Hango-Zada of Shippit
How Click-Frenzy can help you win the rest of the retai...
Last week
Interviews

Discussing Customer Experience
Exclusive: Brian Stucki discusses Australian executives...
Yesterday

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

Discussing Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
This month

Discussing Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
This month

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
This month
More expert columns

By Billy Loizou of Amperity
The new customer data imperative: Real-life challenges ...
Last week

By Jeremy Thomas of Backbase
Why New Zealand financial services providers must moder...
Last week

By Hans Zachar of Nutun
How South Africa is unlocking better customer experienc...
Last week

By Sangeeta Mudnal of Glu
Are you ready for the conversational commerce revolutio...
Last week

By Richard Knott of InfoSum
From compliance to campaigns: Data collaboration as Fin...
Last week

By Kathryn Murphy of Twilio
Building trust with conversational AI: How to avoid com...
This month
Top players
Recent news

About Cloud Services
Pigment , Google Cloud partner to boost AI business pla...
Yesterday

About Apps
Australian digital video ads lead APAC in engagement, b...
Yesterday

About Digital Marketing
Maadtech.AI unveils autonomous AI platform for Thai mar...
Yesterday

About Customer service
Qualtrics study reveals just 7% of Aussie execs want to...
Yesterday

About Digital Transformation
Qualtrics helps Asia Pacific firms boost customer exper...
Yesterday
More news

About Data management
Adobe launches Real-Time CDP Collaboration in Australia...
Yesterday

About Software-as-a-Service
EastWest chooses Temenos SaaS to upgrade banking platfo...
Yesterday

About Digital Transformation
Australian firms slow to lead despite AI offering AUD $...
Yesterday

About Digital Marketing
Awin launches Ava AI assistant, upgrades affiliate plat...
Yesterday

About Cloud Services
Alcatel-Lucent Enterprise & Movate partner for AI innov...
2 days ago
Even more news

About Customer Experience
Z Energy launches Z Rewards offering new loyalty incent...
2 days ago

About Online shopping
Australian shoppers demand digital deals, personalisati...
2 days ago

About Digital Advertising
Nexxen unveils AI assistant to speed up campaign planni...
3 days ago

About Digital Transformation
RMBL boosts efficiency with AI & Appian platform overha...
3 days ago

About Business Intelligence
Customer Science upgrades CX Integrator with AI & autom...
Last week
Job moves

Move at Symantec
Riverbed appoints Crighton to lead sales across Asia-Pa...
Yesterday

Move at Alcatel-Lucent Enterprise
Sandrine El Khodry named new EVP of Global Sales at ALE
Last week

Move at Adobe
Creatopy appoints Ovidiu Gavril to lead AI transformati...
Last week

Move at SAP
OutSystems surpasses EUR €500m & appoints new CEO Woods...
Last week

Move at Hyland
Michael Campbell appointed Chief Product Officer at Hyl...
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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