The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_e88c3c1313ceb7e85243.webp)
Gartner on MarTech & Omnichannel
Kore.ai AI solutions now available on AWS Marketplace
3 days ago
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_3f7d36768c4c5f38abd1.webp)
Forrester Research on MarTech & CX
Zendesk launches Relay to enhance customer communicatio...
6 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_e7b2c477f5365d64be98.webp)
Forrester Wave on MarTech & EduTech
LearnUpon launches LearnUpon Anywhere to boost customer...
Last month
![Story image](../../../../../uploads/story/2024/08/22/preview_techday_38e3ade799d5b56767ed.webp)
Forrester Research on MarTech & CX
Zendesk launches Relay to enhance outbound communicatio...
Last month
![Story image](../../../../../uploads/story/2024/08/22/preview_techday_4e8c095ced29230c95a1.webp)
Forrester Research on MarTech & Commerce Systems
ResMed partners with BillingPlatform to automate billin...
Last month
Featured news
![Story image](../../../../../uploads/story/2024/08/23/preview_final.webp)
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_Elastic.webp)
About Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Last week
![Story image](../../../../../uploads/story/2024/08/22/preview_1711080616226.webp)
About Sustainability
Adobe's Chandra Sinnathamby discusses responsible AI in...
Last month
![Story image](../../../../../uploads/story/2024/08/20/preview_Martyn_Riddle_.webp)
About Government
Exclusive: How Verint's customer experience is thriving...
Last month
![Story image](../../../../../uploads/story/2024/08/01/preview_eric_helmer_final.webp)
About Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
![Story image](../../../../../uploads/story/2024/07/22/preview_uipath.webp)
About Customer Experience
Exclusive: UiPath's Ed Challis on AI adoption, future s...
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
About Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/06/24/preview_Warren_Schilpzand_Headshot_1.webp)
About Developers
Exclusive: DataStax thrives with AI-driven customer suc...
Mon, 1st Jul 2024
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
About Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
Expert columns
![Story image](../../../../../uploads/story/2024/09/02/preview_techday_21c68c083b401add1e3f.webp)
By Worldpay
Australian businesses must adapt to payment trends: Wor...
6 days ago
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_5975d6bd3755bcf0634b.webp)
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Last week
![Story image](../../../../../uploads/story/2024/08/28/preview_Richard_Knott__General_Manager__Australia___New_Zealand__InfoSum.webp)
By Richard Knott of InfoSum
The alignment of CMO and CTO goals in the new era of da...
Last week
![Story image](../../../../../uploads/story/2024/08/16/preview_techday_dde6b73305bdb3b0558a.webp)
By Vijay Sundaram of Zoho
Navigating the path to sustainable success: Strategies ...
Last month
![Story image](../../../../../uploads/story/2024/08/16/preview_techday_1a6e1fa7df3d7782b74c.webp)
By Talent International
The impact of digital transformation on the financial s...
Last month
Interviews
![Story image](../../../../../uploads/story/2024/08/23/preview_final.webp)
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_Elastic.webp)
Discussing Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Last week
![Story image](../../../../../uploads/story/2024/08/22/preview_1711080616226.webp)
Discussing Sustainability
Adobe's Chandra Sinnathamby discusses responsible AI in...
Last month
![Story image](../../../../../uploads/story/2024/08/20/preview_Martyn_Riddle_.webp)
Discussing Government
Exclusive: How Verint's customer experience is thriving...
Last month
![Story image](../../../../../uploads/story/2024/08/01/preview_eric_helmer_final.webp)
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
More expert columns
![Story image](../../../../../uploads/story/2024/08/15/preview_Screenshot_2024-08-09_at_11.webp)
By Simon Le Grand of Lightspeed
How can retailers take control of their cash flow as pe...
Last month
![Story image](../../../../../uploads/story/2024/08/14/preview_T_Harfield.webp)
By Timothy Harfield, PhD of ORO Labs
What procurement can teach us about GenAI
Last month
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_4c6353f111177f9b079f.webp)
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Last month
![Story image](../../../../../uploads/story/2024/08/08/preview_techday_e02604d8fdc8f6ee1629.webp)
By Lincoln Lincoln of CloudBlue
How to boost your reselling efforts in the subscription...
Last month
![Story image](../../../../../uploads/story/2024/07/26/preview_Dan_Cooke__Chief_Business_Officer__Roboyo_Australia.webp)
By Dan Cooke of Roboyo Australia
How Australian organisations should embrace automation ...
Last month
![Story image](../../../../../uploads/story/2024/08/02/preview_MixCollage-02-Aug-2024-07-33-AM-4396.webp)
By Paul Rilstone and Simon Shanks of Kore.ai & Synergy Enterprise Solutions
Four ways AI can boost contact centre agent performance...
Last month
Top players
Recent news
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_7150be90c8dc2f79215c.webp)
About Digital Marketing
MediaVision relocates to larger London office amid grow...
2 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_f17a7a4cbc9d8595801f.webp)
About Collaboration
Certinia unveils Customer Success Cloud for seamless in...
3 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_87883b4a88c4f271371a.webp)
About Document Management
Aconso partners with Veritas Prime to debut in UK marke...
3 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_9d83ed4c020b082f4722.webp)
About Unified Communications
Nice's Enlighten Copilot wins 2024 BIG Innovation Award
3 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_79a231b55672dc56f576.webp)
About Unified Communications
Indosat & Zurich unite to offer insurance via mobile ap...
4 days ago
More expert columns
![Story image](../../../../../uploads/story/2024/08/02/preview_MixCollage-02-Aug-2024-07-33-AM-4396.webp)
By Paul Rilstone and Simon Shanks of Kore.ai & Synergy Enterprise Solutions
Four ways AI can boost contact centre agent performance...
Last month
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_d6f8063493c0845425fc.webp)
By Billy Loizou of Amperity
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/31/preview_Vasko_Ckorovski_headshot_1.webp)
By Vasko Ckorovski of SHOPLINE
From cybersecurity, to personalisation and AI: How are ...
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/30/preview_techday_2548d2c959b5a3fd3b25.webp)
By Ben Chamlet of Segment at Twilio
Five steps to enhance your data strategy using AI
Tue, 30th Jul 2024
![Story image](../../../../../uploads/story/2024/07/30/preview_Nicola-Kinsella_600x448.webp)
By Nicola Kinsella of Fluent Commerce
Enterprise Software: Why ‘out of the box’ features will...
Tue, 30th Jul 2024
![Story image](../../../../../uploads/story/2024/07/24/preview_Vijay_Sundaram__Zoho_Chief_Strategy_Officer(2).webp)
By Vijay Sundaram of Zoho
Unification over best-in breed: Why is an integrated te...
Wed, 24th Jul 2024
Video interviews
![Story image](../../../../../uploads/story/2023/11/17/preview_pixis.webp)
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
![Story image](../../../../../uploads/story/2023/10/17/preview_cdp.webp)
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
![Story image](../../../../../uploads/story/2023/09/28/preview_GettyImages-1530004220.webp)
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
Even more expert columns
![Story image](../../../../../uploads/story/2024/07/24/preview_Vijay_Sundaram__Zoho_Chief_Strategy_Officer(2).webp)
By Vijay Sundaram of Zoho
Unification over best-in breed: Why is an integrated te...
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/07/22/preview_Mahesh_Muralidhar_2.webp)
By Mahesh Muralidhar of Phase One Ventures
Unexpected advice for tech entrepreneurs
Mon, 22nd Jul 2024
![Story image](../../../../../uploads/story/2024/07/19/preview_techday_b5595dc1a536d1dcc54a.webp)
By Jukka Yliuntinen of G+D
How payment service providers and merchants can enhance...
Fri, 19th Jul 2024
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_9346989e4cd76f0e62ab.webp)
By Digital Boost
The mindset and skills every SME should invest in NOW t...
Thu, 18th Jul 2024
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/12/preview_techday_6ae05b937a056e255906.webp)
By Raghav Sibal of Manhattan Associates
People are talking about RFID again… Here’s why
Fri, 12th Jul 2024
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_2ef902bc5423d2465c8c.webp)
By Miles Toolin of Eagle Eye
Why ‘MACH’ is not just another tech stack ‘buzzword’
Mon, 8th Jul 2024
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_f99db4594e7f0a3aa20d.webp)
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
Tue, 2nd Jul 2024
![Story image](../../../../../uploads/story/2024/07/02/preview_image001__9_.webp)
By Roch Muraine of Alcatel-Lucent Enterprise
Better connectivity for smarter transport
Tue, 2nd Jul 2024
![Story image](../../../../../uploads/story/2024/06/21/preview_Chris_Ponton_Dwyer_Zepto_1920x1080.webp)
By Chris Ponton Dwyer of Zepto
How PayTo is changing the payments game for telcos
Fri, 21st Jun 2024
More news
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_4dc790a2a99bf3ef4370.webp)
About Cloud Services
Mihup.ai unveils AI suite to boost contact centre effic...
4 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_72740ab8f05c4b5ea064.webp)
About Customer service
Gen AI now top priority for Singaporean business leader...
4 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_eb5de71547de9bfbb031.webp)
About Scams
Fraud & scam complaints reach six-year high at FOS
4 days ago
![Story image](../../../../../uploads/story/2024/09/04/preview_techday_4a024750e78cf64e4471.webp)
About Awards
Adobe wins two Engineering, Science & Technology Emmy A...
4 days ago
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_5432169a9ccf42091e80.webp)
About Cloud Services
Red Badger & Civo join forces to drive cloud innovation
5 days ago
Even more news
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_392cf87cf50ff369c9ab.webp)
About Customer Experience
Square introduces self-serve kiosk for hospitality busi...
6 days ago
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_174344dd26af4689d24c.webp)
About Unified Communications
Snowflake heralds AI transformation for Indian enterpri...
6 days ago
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_01bcddb193116726a894.webp)
About Jobs
Hybrid Anchor acquires Off Canvas, creating 40 new jobs
Last week
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_fa0d6bd8ce23785c7c10.webp)
About Cloud Services
Pulsant to enhance user experience across UK data centr...
Last week
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_b39ecbdbbdc447bad070.webp)
About Unified Communications
NICE Enlighten Copilot wins Best AI-based Solution awar...
Last week
Job moves
![Story image](../../../../../uploads/story/2024/09/02/preview_Mats_Persson_CEO_Umbraco_Landscape.webp)
Move at IBM
Umbraco appoints Mats Persson as new CEO amid rapid gro...
6 days ago
![Story image](../../../../../uploads/story/2024/09/02/preview_Gary_Nafus-SailPoint.webp)
Move at Microsoft
SailPoint strengthens leadership with new CSO & Preside...
6 days ago
![Story image](../../../../../uploads/story/2024/09/02/preview_Mitch_Powell.webp)
Move at Kudosity
Kudosity names Mitch Powell Director for Asia amid expa...
6 days ago
![Story image](../../../../../uploads/story/2024/08/29/preview_Ron-Trackey_SVP_SmartBear.webp)
Move at Microsoft
SmartBear appoints Ron Trackey as new Senior Vice Presi...
Last week
![Story image](../../../../../uploads/story/2024/08/23/preview_Phil_Zammit.webp)
Move at Cisco
Phil Zammit appointed VP of Avaya's Asia-Pacific operat...
Last month
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