Leaseweb has launched a UK channel partner programme and appointed Jason Goody as UK Channel Sales Manager.
The programme targets managed service providers, cloud partners and enterprise infrastructure partners in the UK. It has a three-tier structure, with reseller, referral and solution partner routes designed to suit different business models.
The launch is part of a broader investment in Leaseweb's channel network. In the UK, it is looking to build relationships with businesses serving organisations that are reviewing where to place workloads across dedicated, private and public cloud environments.
The structure includes technical and pre-sales support. It is intended to give partners commercial flexibility and support longer-term profitability for firms that sell or recommend Leaseweb services.
Goody brings more than 20 years of channel experience. He previously led the UK channel programme at OVHcloud and will be responsible for expanding Leaseweb's UK partner network and developing relationships with MSPs, systems integrators and technology vendors.
Leaseweb operates from offices in 10 countries, and its infrastructure spans 28 data centres. Its portfolio includes cloud, dedicated servers, colocation, content delivery network services and managed services.
Hybrid demand
The UK launch comes as infrastructure providers seek to capture demand from customers using a mix of private and public cloud services alongside dedicated environments. Partners are increasingly working with organisations that want more flexibility, control and cost efficiency in hybrid cloud setups, according to Leaseweb.
Leaseweb also pointed to demand for AI and other data-heavy workloads. Partners in the programme will be able to access infrastructure for AI-related use cases and GPU-based cloud services for customers with machine learning and similar requirements.
Founded in the Netherlands, Leaseweb has positioned data sovereignty as a key element of its offer. Partners can use its global infrastructure alongside local data residency options for customers with compliance requirements.
Terry Storrar, Managing Director UK at Leaseweb, commented on the appointment and the wider channel strategy.
"I am delighted that Jason has joined our UK team. The UK channel represents a significant growth opportunity as more organisations look to adopt hybrid cloud strategies that offer greater flexibility, control and cost efficiency," said Terry Storrar, Managing Director UK at Leaseweb.
He added: "Our new channel partner programme reflects Leaseweb's long-term investment in the partner ecosystem, giving partners the flexibility, support and scalability they need to deliver tailored services to customers. Jason's experience and leadership will be instrumental as we continue to grow and strengthen our UK channel network."
The expansion of the partner network aligns with Leaseweb's ongoing commitment to sustainable and secure infrastructure growth across Europe. As businesses face tightening regulatory standards, the company's focus on local data residency provides a critical compliance advantage for its regional partners.
Moving forward, the program is expected to roll out additional specialized training modules to help partners navigate complex AI deployments. Organisations interested in exploring the new tiers can find detailed criteria and application forms directly on the company's official portal.
With Goody at the helm, the provider is well-positioned to become a dominant force in the UK's evolving hybrid cloud ecosystem.