Making Science, the digital acceleration consultancy and a Premier Partner of Google Cloud, has taken steps to consolidate its partnership with Google through the integration of its proprietary technology, ad-machina, in the Google Cloud Marketplace. This new offering aims to assist global customers in optimising Google Ads campaigns making use of Generative Artificial Intelligence (GenAI).

This integration allows any worldwide Google Cloud customer to access ad-machina rapidly and effectively. The multilingual AI-driven technology by Making Science adapts to market needs, creating unique and targeted ads based on user behaviour. This approach enhances the efficiency of advertising campaigns, addressing the emerging market needs for personalisation and real-time responsiveness.

Eduardo Sarciat, ad-machina Managing Director at Making Science, said, "At Making Science, we are delighted to continue enhancing our strong alliance with Google Cloud by incorporating a tool like ad-machina into its Marketplace for the first time. It unquestionably adds value for companies operating their Google Ads campaigns and wishing to optimise their algorithms."

Ad-machina possesses innovative capabilities that allow ads to be modulated in line with a company's commercial strategies, such as offers, internal policies, or social programmes. It automatically generates new ads during periods of validity. Its learning ability in real-time increases the efficiency in detecting and adapting to changes in consumer buying behaviour. This milestone not only fortifies Making Science's partnership with Google Cloud but also progresses advanced cloud-based solutions that push digital transformation and advertising efficiency.

This collaboration continues a long-established relationship between the two giants. Over 90 Google Cloud certifications and specialisations in areas such as Infrastructure, Marketing Analytics, and Machine Learning evidence the foundation of their alliance. Google Cloud Marketplace offers enterprise-grade cloud solutions integrated with Google Cloud Platform, simplifying the process of locating, purchasing, and deploying third-party software.

"Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow ad-machina on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. He added that Making Science could now securely scale and support customers on their digital transformation journeys.

This strategic manoeuvre signals a continued commitment to innovation and excellence in optimising advertising effectiveness and digital transformation at Making Science.