Manhattan launches cloud tool to boost B2B order fulfilment

Manhattan Associates has introduced Enterprise Promise & Fulfill, a new cloud-native solution designed to enhance B2B sales and fulfilment by augmenting existing ERP systems with advanced inventory and order management capabilities.

The Enterprise Promise & Fulfill solution aims to address several challenges faced by B2B sellers, such as limited inventory visibility, manual exception handling, fragmented order orchestration, and the rising costs of fulfilment. Targeting manufacturers, global brand owners, wholesalers, and distributors, the product integrates directly with current ERP environments to improve inventory accuracy, elevate sales revenues, and enhance overall customer experiences without requiring significant modifications to core systems.

As the expectations of enterprise buyers increasingly reflect consumer standards, the limitations of traditional ERP order management systems have become more apparent. These systems were typically designed for financial transactions and are not optimised for the inventory-intensive requirements of modern supply chains.

"Enterprise Promise & Fulfill is purpose-built to meet the growing demand for smarter, faster, and more transparent B2B fulfilment," said Amy Tennent, Senior Director of Product Management at Manhattan Associates. "Enterprise buyers today expect the same real-time visibility, flexibility, and control as consumers. This solution closes that gap, driving sales, delivering modern fulfilment intelligence, and operational excellence and agility in close coordination with existing ERP's."

According to Manhattan Associates, the solution unlocks three critical business outcomes. The first is to elevate sales revenue by surfacing more sellable inventory and enabling confident delivery commitments at the point of purchase. The second is to expand operational excellence through advanced order routing, consolidation, and automated exception management, which are intended to cut shipping costs and reduce manual labour. The third is to enhance buyer experiences by enabling personalised fulfilment options, transparent order tracking, and buyer-controlled delivery adjustments.

The cloud-native, microservices-based architecture of Enterprise Promise & Fulfill allows for rapid scalability and seamless integration with existing ERP, warehouse management (WMS), transportation management (TMS), and eCommerce platforms. Manhattan Associates states that the solution's flexible deployment model is particularly useful for organisations operating with multi-ERP or legacy ERP environments, as it adds new capabilities without causing disruption to existing systems.

Enterprise Promise & Fulfill is built on the Manhattan Active Platform, allowing the solution to work in tandem with other Manhattan Active applications, such as Manhattan Active Warehouse Management, Transportation Management, and Supply Chain Planning. This integration is intended to facilitate a unified approach to supply chain and commerce operations.

The solution is now available globally, enabling merchants to align with changing customer expectations while integrating seamlessly into existing business infrastructure. According to Manhattan Associates, this latest release reinforces the company's ongoing focus on delivering unified supply chain commerce solutions.