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A recent study by Juniper Research projects that global revenue from MVNO-in-a-Box services will surpass USD $1 billion by 2029, marking significant growth from USD $310 million in 2024.
This anticipated increase in revenue reflects a growing trend among digital service providers who are looking to add connectivity solutions alongside their primary offerings. MVNO-in-a-Box simplifies the launch and operation of a mobile virtual network operator (MVNO) by providing bundled software, managed services, agreements, and solutions.
The report titled "Global MVNO-in-a-Box Market 2024-2029" suggests that service providers in this space should focus on ensuring their offerings can be easily integrated with existing enterprise services such as billing and account management systems. Such integrations would enable businesses to seamlessly incorporate MVNO connectivity services into their existing products, including digital banking and streaming services.
One of the strategic recommendations of the report is the potential for MVNO services to be incorporated into existing digital loyalty schemes and customer rewards programmes. This integration would allow emerging MVNOs to effectively market their new connectivity offerings to existing digital service customers.
The report advises MVNO-in-a-Box providers to focus on developing pre-integrations with major platforms and simplifying their APIs (Application Programming Interfaces). This strategy is aimed at attracting enterprise users to the services offered by MVNO-in-a-Box providers. By 2029, the report predicts that over 600 enterprises will be using MVNO-in-a-Box solutions for connectivity.
Alex Webb, a research author at Juniper, highlighted the benefits of such integrations for enterprises, stating: "The key benefit for enterprises is customer retention; if service providers can offer reliable connectivity services that align with their core offering, users will benefit from a single bill for services and connectivity, as well as increased convenience."
The research is part of an extensive suite that provides a detailed assessment of the MVNO-in-a-Box market, with market analysis, a Competitor Leaderboard, and forecasts from 60 countries. It includes over 8,500 market statistics projected over a five-year period.
