Oracle named leader in Gartner’s 2025 analytics quadrant again

Oracle has been named a Leader in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for the second consecutive year.

This recognition is based on Oracle's ability to execute and completeness of vision, as assessed by Gartner's annual report. The placement marks Oracle's ongoing positioning in a competitive field, where the demand for data-driven insights and AI-powered analytics continues to increase.

AI-driven analytics focus

Oracle has emphasised its continued investment in artificial intelligence technology within its analytics offerings. The company's enhancements to Oracle Analytics Cloud have included the addition of features focused on automation and contextual insights, enabling business users and analysts to gain deeper, real-time understanding from their data.

"With the continued rapid growth of data, advancements in AI technology, and the ever-increasing demand for data-driven insights, the field of analytics is transforming businesses in unprecedented ways," said T.K. Anand, Executive Vice President, Oracle Analytics. "We feel our position as a Leader is a direct result of Oracle's commitment to putting AI at the core of our analytics offerings, delivering intelligent, real-time insights that empower our customers to make more confident decisions and drive measurable outcomes."

Oracle Analytics Cloud is designed to support organisations as they seek to navigate the evolving landscape of business intelligence. A key component of the cloud platform is the Oracle Analytics AI Assistant, which allows workbook authors and analysts to use natural language to search for insights and construct complex visualisations from their data. This AI Assistant is powered by the Oracle Cloud Infrastructure (OCI) Generative AI service.

Another major feature within Oracle Analytics Cloud is Contextual Insights, which provides business users with targeted recommendations and insights as they engage with various data sets. This feature aims to facilitate a more intuitive exploration and understanding of analytics content, supporting data-driven decision-making across a range of business roles.

Ongoing enhancements

Oracle's continued development of its analytics platform reflects noted trends in the business intelligence sector, such as increased automation, greater personalisation, and a growing emphasis on context and usability in analytical tools. Oracle states that the future of analytics will be characterised by these shifts, and indicates its platform roadmap is aligned to address them.

The company asserts that its ongoing release of new solutions and feature enhancements is aimed at maintaining its leadership position and supporting customers in what it refers to as a "new era of AI-powered analytics". The introduction of Oracle Analytics AI Assistant and Contextual Insights is presented as part of this overarching strategy to integrate automation and AI more deeply into analytics workflows.

Gartner's assessment methodology

Gartner's Magic Quadrant evaluates technology providers based on two broad criteria: ability to execute and completeness of vision. The report is widely followed by organisations planning analytics or intelligence platform investments, and inclusion as a Leader is considered significant in the sector.

The Magic Quadrant for Analytics and Business Intelligence Platforms credits Oracle for improvements in its analytics capabilities, especially in harnessing new technology to present actionable insights to businesses. Oracle's recognition for a second year running is contextualised within broader enterprise moves toward AI and machine learning-powered solutions.

The Gartner report includes a disclaimer that its research publications represent the opinions of its research organisation and should not be interpreted as statements of fact. It does not endorse any vendor, product, or service depicted in its research, and recommends that technology users consider multiple sources before making decisions.

Broader context

Organisations across industries continue to invest heavily in analytics and business intelligence as part of their digital transformation strategies. The drive to extract value from rapidly growing volumes of data has led to increased adoption of AI-powered tools and platforms that promise to accelerate insight generation and support more effective decision-making.

Oracle's current direction with Oracle Analytics Cloud aligns with these priorities, with an explicit focus on embedding generative AI capabilities and automated contextual insight features. Gartner's recognition of Oracle as a Leader in the Magic Quadrant is expected to influence customer perceptions and procurement decisions in the analytics platform space.