Sendcloud appoints Christopher Dughieri as new CPTO for Europe

Sendcloud has named Christopher Dughieri as its new Chief Product and Technology Officer (CPTO), a role aimed at enhancing the platform's shipping capabilities across Europe. Dughieri's appointment comes as the company focuses on optimising the shipping experience for merchants and improving delivery options for consumers.

Sendcloud, known for its comprehensive shipping platform for e-commerce, aims to meet the increasing consumer demand for flexible and reliable delivery options. Recent research by Sendcloud found that 44% of consumers abandon their shopping carts if delivery expectations are unmet, and 53% desire the flexibility to change their delivery preferences post-shipment. This data underscores the growing importance of seamless shipping in maintaining customer loyalty and satisfaction.

"While online stores lack the capabilities of e-commerce giants, customers increasingly demand control over their delivery preferences. Sendcloud narrows this divide by providing businesses access to shipping experiences traditionally available only to major retailers," said Rob van den Heuvel, CEO and Co-founder of Sendcloud. "As we continue to shape the future of e-commerce delivery, we're expanding our leadership team with seasoned executives bringing diverse expertise. Christopher's vision and leadership will play a pivotal role in advancing our shipping platform."

Dughieri brings with him three decades of experience, including 25 years in logistics-focused roles. He has held senior management positions at companies such as DSV and Unifaun, now known as nShift. At Unifaun, he served as Deputy CEO and played a crucial role in the company's expansion through strategic mergers and acquisitions, as well as the development of a diverse product portfolio aimed at various market segments including B2B, B2C, and Carrier.

"The appointment of a CPTO underscores the founders' strategic vision for growth and leadership in the European market," Dughieri commented. "I'm excited to join Sendcloud, a company renowned for its collaborative and inquisitive culture, alongside its all-in-one solution platform. I'm eager to contribute to their mission of solving shipping globally."

In recent years, Dughieri has focused on creating modern, scalable solutions and services within the financial services sector, serving both consumer and business markets. He has also provided consultancy and advisory services for tech-enabled companies and investors.