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SER acquires AFI Solutions to boost SAP automation

Mon, 31st Mar 2025

SER Group has announced the acquisition of AFI Solutions, a company that specialises in digitising and optimising document-centric processes within SAP.

This acquisition aligns with SER's strategic initiatives to enhance SAP document automation expertise. AFI Solutions is known for its work in SAP purchase-to-pay (P2P) and order-to-cash (O2C) processes and boasts a team of over 100 SAP experts. As a result, the acquisition is expected to advance SER's Smart Content vision, supporting enterprises in automating complex document processes.

Dr. John Bates, CEO of SER Group, commented, "We see huge potential here, joining with our new colleagues from AFI to meet the requirements of global enterprise SAP customers as they undertake significant modernisation programs – moving to the cloud, upgrading their SAP platforms, connecting SAP to other enterprise apps, and overall taking advantage of AI and automation to increase agility and reduce the costs of 'content chaos.'"

SER Group plans to establish a new global SAP Center of Excellence, utilising the expertise of AFI's team to support its clients better. Notably, over 70% of SER's current customer base uses SAP, underscoring the strategic nature of this acquisition.

Sven Schal, co-CEO of AFI Solutions, expressed his enthusiasm for the acquisition, stating, "With such complementary product offerings and our highly experienced SAP automation teams, we are thrilled to join SER Group."

Thomas Förster, co-CEO of AFI Solutions, added, "Together, we will deliver even greater value to our shared customers through the Doxis Intelligent Content Automation platform and its broad range of solutions."

The acquisition also follows SER Group's recent purchase of Klippa, marking a period of significant expansion for the company. Both acquisitions complement SER's recognition as a leader in the recent publication of the Gartner Magic Quadrant for Document Management.

Stefan Dandl, Director at TA Associates, the lead investor in SER, remarked, "The acquisition of AFI Solutions signifies an important milestone in SER's upward trajectory as a market leader in next-generation Enterprise Content Management. We look forward to the positive outcomes of this acquisition for both SER Group and its global customers."

The integration of AFI Solutions is expected to have a far-reaching impact on SER Group's offerings, particularly in enterprise content management through enhanced SAP frameworks. The expertise brought by AFI Solutions aims to foster increased productivity and reduced operational costs for SAP customers, aligning with new e-invoicing regulations and the anticipated SAP S/4HANA migrations.

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