ChannelLife UK - Industry insider news for technology resellers
Story image
Synergy Logistics partners with Supply Chain BEST to boost WMS capabilities
Thu, 4th Apr 2024

Synergy Logistics, a company based in the United States and the United Kingdom, has announced its partnership with industry solutions advisor Supply Chain BEST to extend its Warehouse Management System (WMS) capabilities. Through this collaborative approach, the burgeoning Synergy will have access to Supply Chain BEST's comprehensive expertise in system implementation and project management.

This alliance adds to SnapFulfil's rapidly escalating network of partners, vendors, and integrations. It also strengthens Supply Chain BEST's resources in the US, UK, Canada, and Hong Kong. 

Joe Huss, the President of Supply Chain BEST, expressed his satisfaction with the partnership, stating, "I am delighted to be partnering with Synergy and am excited by the prospect of working together as we share a mission to deliver the very best in customer supply chain solutions."

He added, "SnapFulfil stands out in terms of its technologically advanced rules engine, flexibility, and configurability. The build process is configured as part of the solution, so there is minimal additional development and coding for each deployment, which historically adds to complexity and cost."

Huss further elaborated on SnapFulfil's uniqueness, explaining that the system was so adaptable that customers could be guided to self-configure WMS and understand how it could elevate their operational level. This is a critical differentiation for those needing to continually adapt to fluctuating market demands.

Synergy's partnership network extends across a wide range of integration categories, such as ERP, iPaaS, Marketplace, Robotics, Shipping, and other channel partners. Over forty companies represent Synergy's network.

Brian Kirst, Chief Commercial Officer of Synergy Logistics, also commented on the partnership, remarking, "It's a mutually beneficial partnership, with the Supply Chain BEST team a great fit to match our domain expertise. They share the same comprehensive yet flexible approach to implementation, as well as an ethos that integrated software solutions should be about rapid time-to-value and strong return on investment."

Kirst went on to underscore the shared vision that would enable the extension of business opportunities for both companies, leading to scalable growth and the further acquisition and development of suitable business propositions.

The partnership between Synergy Logistics and Supply Chain BEST represents a strategic alliance aimed at enhancing Warehouse Management System (WMS) capabilities and delivering top-notch supply chain solutions to customers. With a shared commitment to flexibility, rapid deployment, and strong return on investment, both companies are poised to capitalise on synergies and drive scalable growth in the ever-evolving logistics landscape.

This collaboration expands SnapFulfil's network and strengthens Supply Chain BEST's resources across multiple regions, positioning both entities for continued innovation in the industry.